---
ticker: "DIVL"
name: "Madison Dividend Value ETF"
url: "https://etf.net/etf/DIVL"
grade: "C"
score: 41
graded_at: "2026-10-12"
category: "US Active Dividend Income"
category_rank: "24 of 40"
methodology: "https://etf.net/methodology"
---

# DIVL: Madison Dividend Value ETF

Grade **C**, Score 41 of 100. Rank 24 of 40 in US Active Dividend Income.

Graded Oct 12, 2026.

## Grade pillars

| Pillar | Score | Category rank |
| --- | --- | --- |
| Cost | 33 | 25 of 40 |
| Mission | 40 | 12 of 14 |
| Risk | 52 | 19 of 38 |
| Tradability | 38 | 28 of 40 |
| Holdings | 44 | 29 of 40 |
| Durability | 59 | 17 of 40 |

## Top holdings

The fund holds 39 positions. These are the largest 30, by weight.

| # | Ticker | Name | Weight |
| --- | --- | --- | --- |
| 1 | JNJ | Johnson & Johnson | 5.52% |
| 2 | XOM | ExxonMobil Holdings Corp | 5.31% |
| 3 | CVX | Chevron Corp | 5.28% |
| 4 | ABBV | AbbVie Inc | 3.96% |
| 5 | CME | CME Group Inc | 3.90% |
| 6 | COP | ConocoPhillips | 3.68% |
| 7 | NEE | NextEra Energy Inc | 3.56% |
| 8 | UNP | Union Pacific Corp | 3.50% |
| 9 | PG | Procter & Gamble Co/The | 3.48% |
| 10 | ADI | Analog Devices Inc | 3.46% |
| 11 | TXN | Texas Instruments Inc | 3.16% |
| 12 | ITW | Illinois Tool Works Inc | 3.12% |
| 13 | KO | Coca-Cola Co/The | 3.01% |
| 14 | APD | Air Products and Chemicals Inc | 2.85% |
| 15 | AMGN | Amgen Inc | 2.82% |
| 16 | MDT | Medtronic PLC | 2.80% |
| 17 | CL | Colgate-Palmolive Co | 2.76% |
| 18 | JPM | JPMorgan Chase & Co. | 2.71% |
| 19 | PLD | Prologis Inc | 2.71% |
| 20 | BAC | Bank of America Corp | 2.61% |
| 21 | SLB | SLB Ltd | 2.53% |
| 22 | FAST | Fastenal Co | 2.49% |
| 23 | HD | Home Depot Inc/The | 2.48% |
| 24 | BLK | Blackrock Inc | 2.14% |
| 25 | LOW | Lowe's Cos Inc | 2.05% |
| 26 | MCD | McDonald's Corp | 1.92% |
| 27 | WM | Waste Management Inc | 1.79% |
| 28 | HON | Honeywell International Inc | 1.78% |
| 29 | MS | Morgan Stanley | 1.77% |
| 30 | PFE | Pfizer Inc | 1.71% |

Source: etf.net, https://etf.net/etf/DIVL. Please cite the page URL.