Skip to content
etf.net

Launched · SEC filings

McElhenny Sheffield Managed Risk ETF

MSMRCboeD

$35.12−0.33 (−0.93%)

At close: Nov 2, 2026, 4:00 PM ET

D35/ 100

Rank 95 of 126 in US Active Equity

D35/100Rank 95 of 126inUS Active Equity
Intraday session: down, 73 prints from 35.45 to 35.12. Range 35.12 to 35.45. Use the arrow keys to read each point.35.2035.2535.3035.3535.4010 AM12 PM2 PM4 PM
Expense ratio
1.06%
Fund size
$184M
1Y total return
+1.9%
Yield · Last 12 months
2.00%
Holdings
6
Avg volume · 30D
10.9K sh
52W range
low $33.57high $37.67
Launched
Filings
SEC EDGAR

The ETF.net MSMR Grade

Based on 5 of 6 pillars

D

Score 35 out of 100

Category
US Active Equity⁠
Rank
95 of 126
Six-pillar profile for MSMR. Scores out of 100: Cost 12, Risk 65, Mission not scored, Tradability 48, Holdings 29, Durability 63. Strongest: Risk (65). Weakest: Cost (12). Based on 5 of 6 pillars.

Score 35 of 100 falls in the D band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    F12 out of 100
    Rank 111 of 126

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    Not scored

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    B65 out of 100
    Rank 31 of 126

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    C48 out of 100
    Rank 61 of 126

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    D29 out of 100
    Rank 114 of 124

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    B63 out of 100
    Rank 50 of 126

Our read on MSMR

ETF.net Research

In short

DA tactical fund that is not built to stay fully invested: two rules-based sleeves, trend following and sector momentum, split roughly 50/50 and expressed through other ETFs. The 1.06% fee sits above the category norm, with no waiver in place.

Stated mandate

The Fund seeks capital appreciation while managing downside risk.

Why people hold it

  • Two rules-based sleeves run side by side at roughly 50/50: one follows U.S. equity uptrends, the other rotates toward the highest-momentum segments of the market.sec.gov
  • It holds other ETFs rather than individual stocks, so the tactical calls land at the sector and market level instead of the single-name level.sec.gov
  • Running since its 2021 launch on the same two-strategy blend, with a stated goal of capital appreciation while managing downside risk.prnewswire.com
  • Distributions arrive on a quarterly schedule.

Worth knowing

  • At 1.06%, with no fee waiver, it costs above the category median and far more than cheap core peers like DFAU (0.12%) and AVLC (0.15%).
  • Trend and momentum rules react to prices, so the strategy can step away during weakness and step back after a reversal is already underway.sec.gov
  • Thinly traded next to the giants of its category, which is where limit orders and a look at the spread earn their keep.

MSMR Performance

Launched Nov 16, 2021

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

Not enough history yet.Not enough history yet.
MSMR$10,194
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,146
Oct 31, 2025 to Nov 2, 2026. MSMR $10,194. SPY $11,146. Use the arrow keys to read each point.$10,000$11,000Oct 2025May 2026Nov 2026

Oct 31, 2025 – Nov 2, 2026

Returns run to the Nov 2, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for MSMR. Periods over one year show the average yearly return.
PeriodMSMR
Year to date+2.6%
1 month+2.2%
3 months+2.4%
1 year+1.9%
3 yearsper year+15.9%
5 yearsFund is under 5 years oldper yearNo data
10 yearsFund is under 10 years oldper yearNo data

With distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for MSMR
YearReturn barMSMR
2026 YTD+2.6%
2025+17.1%
2024+21.6%
2023+18.7%
2022−11.9%
2021−1.1%

History from Nov 17, 2021

MSMR in the news

MSMR Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Nov 2, 2026.
2.00%Last 12 months
Payout per share
$0.70Last 12 months
Last payment
$0.13 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Quarterly

Distribution history

2021–2026

One bar per payment. 15 payments from 2021 to 2026 YTD. Dec 29, 2021 $0.02; Dec 28, 2022 $0.14; Mar 29, 2023 $0.10; Dec 27, 2023 $0.11; Mar 26, 2024 $0.01; Jun 27, 2024 $0.06; Sep 27, 2024 $0.06; Dec 30, 2024 $0.55; Mar 28, 2025 $0.11; Jun 27, 2025 $0.23; Sep 29, 2025 $0.07; Dec 30, 2025 $0.12; Mar 30, 2026 $0.26; Jun 29, 2026 $0.19; Sep 29, 2026 $0.13. Use the arrow keys to read each point.202120222023202420252026YTD
Ex-datePay dateAmount per share
Sep 29, 2026Sep 30, 2026$0.13
Jun 29, 2026Jun 30, 2026$0.19
Mar 30, 2026Mar 31, 2026$0.26
Dec 30, 2025Dec 31, 2025$0.12
Sep 29, 2025Sep 30, 2025$0.07
Jun 27, 2025Jun 30, 2025$0.23
Mar 28, 2025Mar 31, 2025$0.11
Dec 30, 2024Dec 31, 2024$0.55
Sep 27, 2024Sep 30, 2024$0.06
Jun 27, 2024Jun 28, 2024$0.06
Mar 26, 2024Mar 28, 2024$0.01
Dec 27, 2023Dec 29, 2023$0.11

See all 15 payments⁠

$10,000 in MSMR 3 years ago paid $792 in dividends.⁠

MSMR Risk

Risk pillarB65 out of 100Rank 31 of 126 in US Active Equity
How much the fund’s monthly returns vary, scaled to a year.
9.6%
Annualised · 36 months to Oct 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
1.22
vs 3-month T-bills · to Oct 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−14.9%
59 months · trough Sep 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
0.73
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

FMP measures it over up to five years of monthly returns.

MSMR Cost

Compare MSMR and TACU

Overpaying vs TACU, cheapest in US Active Equity

$19,655

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • MSMR 1.06%

    $19,655

  • TACU 0.00% Cheapest

    $0

$10,000
30 years

Cost over time

  • MSMR 1.06%
  • TACU 0.00%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K$20K051015202530MSMR $19,655TACU $0

Year by year

YearMSMRTACUOverpaying
10$1,864$0$1,864
20$6,987$0$6,987
30$19,655$0$19,655

Other funds in US Active Equity

See others