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Launched

Innovator Equity Managed Floor ETF

SFLRNYSE ArcaInnovatorC

$37.82−1.42 (−3.62%)

At close: Nov 5, 2026, 4:00 PM ET

C51/ 100

Rank 1 of 6 in Managed Floor

C51/100Rank 1 of 6inManaged Floor
Intraday session: down, 79 prints from 39.24 to 37.82. Range 37.82 to 39.07. Use the arrow keys to read each point.38.0038.2538.5038.7539.0010 AM12 PM2 PM4 PM
Expense ratio
0.89%
Fund size
$2.25B
1Y total return
+3.4%
Yield · Last 12 months
0.25%
Holdings
184
Avg volume · 30D
225K sh
52W range
low $34.69high $40.41
Launched

The ETF.net SFLR Grade

Based on 5 of 6 pillars

C

Score 51 out of 100

Category
Managed Floor⁠
Rank
1 of 6
Six-pillar profile for SFLR. Scores out of 100: Cost 24, Risk 59, Mission not scored, Tradability 78, Holdings 70, Durability 87. Strongest: Durability (87). Weakest: Cost (24). Based on 5 of 6 pillars.

Score 51 of 100 falls in the C band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    F24 out of 100
    Rank 4 of 6

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    Not scored

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    B59 out of 100
    Rank 2 of 6

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    A78 out of 100
    Rank 1 of 6

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    A70 out of 100
    Rank 2 of 3

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    A87 out of 100
    Rank 1 of 6

Our read on SFLR

ETF.net Research

In short

CMost protected-equity funds run on a calendar: show up on reset day or take what's left. SFLR ladders one-year options so the hedge is always rolling, and sells short-dated calls to pay for it, on top of a basket of US large caps.

Stated mandate

The fund seeks risk-managed exposure to U.S. large-cap companies through a hedging strategy. It uses laddered one-year Flex Options and systematic short-dated call selling to pursue equity-market upside while mitigating losses.

Why people hold it

  • The ladder is the whole idea: staggered one-year FLEX options keep the hedge rolling, so there is no single outcome-period start date to time your entry around.innovatoretfs.com
  • You own the shares, not a synthetic stand-in. Roughly 200 US large caps sit underneath, referenced to the Solactive GBS United States 500 Index, with options layered on top.innovatoretfs.com
  • Systematic call selling funds the hedge instead of a fixed upfront drag, and the fund makes distributions on a quarterly schedule.innovatoretfs.com
  • Live since 2022 and one of the larger funds in the floor-and-protection aisle, which shows up as steady day-to-day tradability. Standing sits in the upper half of that peer group.

Worth knowing

  • Those calls get paid for somewhere: upside in a fast rally is trimmed. This is a smoother ride than the index, not a full share of it.innovatoretfs.com
  • 0.89% a year lands at the floor cohort's median, not the front of it. CPRY, CPRJ and CPRO run 0.69%, FLJJ 0.74%.
  • The floor is an objective pursued with options, not a guarantee, and the record since the 2022 launch is short by full-market-cycle standards.

SFLR Performance

Launched Nov 9, 2022

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

Not enough history yet.Not enough history yet.
SFLR$10,340
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$10,934
Nov 5, 2025 to Nov 5, 2026. SFLR $10,340. SPY $10,934. Use the arrow keys to read each point.$10,000$11,000Nov 2025May 2026Nov 2026

Nov 5, 2025 – Nov 5, 2026

Returns run to the Nov 5, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for SFLR. Periods over one year show the average yearly return.
PeriodSFLR
Year to date+2.8%
1 month−4.8%
3 months−2.8%
1 year+3.4%
3 yearsper year+14.3%
5 yearsFund is under 5 years oldper yearNo data
10 yearsFund is under 10 years oldper yearNo data

With distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for SFLR
YearReturn barSFLR
2026 YTD+2.8%
2025+13.3%
2024+20.0%
2023+21.2%
2022+1.3%

Since listing, Nov 9, 2022

SFLR in the news

SFLR Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Nov 5, 2026.
0.25%Last 12 months
Payout per share
$0.10Last 12 months
Last payment
$0.02 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Quarterly

Distribution history

2022–2026

One bar per payment. 16 payments from 2022 to 2026 YTD. Dec 29, 2022 $0.01; Mar 30, 2023 $0.04; Jun 29, 2023 $0.07; Sep 28, 2023 $0.03; Dec 28, 2023 $0.17; Mar 27, 2024 $0.03; Jun 28, 2024 $0.03; Sep 30, 2024 $0.04; Dec 31, 2024 $0.04; Mar 31, 2025 $0.03; Jun 30, 2025 $0.04; Sep 30, 2025 $0.03; Dec 31, 2025 $0.02; Mar 31, 2026 $0.03; Jun 30, 2026 $0.02; Sep 30, 2026 $0.02. Use the arrow keys to read each point.20222023202420252026YTD
Ex-datePay dateAmount per share
Sep 30, 2026Oct 2, 2026$0.02
Jun 30, 2026Jul 1, 2026$0.02
Mar 31, 2026Apr 1, 2026$0.03
Dec 31, 2025Jan 2, 2026$0.02
Sep 30, 2025Oct 2, 2025$0.03
Jun 30, 2025Jul 1, 2025$0.04
Mar 31, 2025Apr 1, 2025$0.03
Dec 31, 2024Jan 2, 2025$0.04
Sep 30, 2024Oct 4, 2024$0.04
Jun 28, 2024Jul 1, 2024$0.03
Mar 27, 2024Apr 1, 2024$0.03
Dec 28, 2023Jan 2, 2024$0.17

See all 16 payments⁠

$10,000 in SFLR 3 years ago paid $195 in dividends.⁠

SFLR Risk

Risk pillarB59 out of 100Rank 2 of 6 in Managed Floor
How much the fund’s monthly returns vary, scaled to a year.
8.8%
Annualised · 36 months to Oct 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
1.26
vs 3-month T-bills · to Oct 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−12.1%
47 months · trough Apr 2025
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
0.68
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

FMP measures it over up to five years of monthly returns.

SFLR Cost

Compare SFLR and MAUG

Overpaying vs MAUG, cheapest in Managed Floor

$7,080

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • SFLR 0.89%

    $16,872

  • MAUG 0.49% Cheapest

    $9,792

$10,000
30 years

Cost over time

  • SFLR 0.89%
  • MAUG 0.49%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K$20K051015202530SFLR $16,872MAUG $9,792

Year by year

YearSFLRMAUGOverpaying
10$1,576$883$693
20$5,953$3,394$2,559
30$16,872$9,792$7,080

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