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SFLR

GradeCNew York Stock Exchange Arca

Innovator Equity Managed Floor ETF

Floor Protected · Innovator · Inception 2022-11-09

$39.31−0.15 (−0.38%)

As of Sep 23, 2026, 2:20 PM EDT

History starts Nov 9, 2022.
Intraday session: down, 56 prints from 39.46 to 39.31. Range 39.21 to 39.57. Use the arrow keys to read each point.$39.20$39.40$39.50$39.6010 AM12 PM2 PM4 PM
Expense ratio
0.89%
Fund size
$2.2B
1Y return
+9.9%
Yield · Last 12 months
0.27%
Holdings
191
Volume · 30D
0.3M sh
NAV per share
$39.38
52W range
low $34.69high $40.12

The ETF.net SFLR Grade

C

52/ 100

Rank 1 of 6 in Managed Floor

Confidence Low

Six-pillar profile for SFLR. Scores out of 100: Cost 24, Risk 61, Mission not scored, Tradability 77, Holdings 70, Durability 87. Strongest: Durability (87). Weakest: Cost (24). Based on 5 of 6 pillars.
F< 25
D≥ 25
C≥ 40
B≥ 55
A≥ 70

Score 52 of 100 sits in the C band. Bands: A ≥ 70, B ≥ 55, C ≥ 40, D ≥ 25, F < 25; the scale skips E.

  • Cost

    What you pay to own it — the expense ratio plus trading frictions, ranked within its category.
    FScore 24
    Category rank6/6 · bottom quartile
  • Mission

    How faithfully it does the job it claims — tracking its mandate or index with minimal slippage.
    Not scored
  • Risk

    How violently it can move — volatility, drawdown depth, and downside capture versus its category.
    BScore 61
    Category rank2/6 · top 33%
  • Tradability

    How cheaply and easily you can get in and out — liquidity, spread, and premium/discount stability.
    AScore 77
    Category rank2/6 · top 33%
  • Holdings

    What it actually owns — the quality, breadth, and concentration of the underlying portfolio.
    AScore 70
    Category rank2/3 · mid-pack
  • Durability

    Whether it will still be here — the fund’s assets, age, flows, and issuer staying power.
    AScore 87
    Category rank1/6 · top 17%

Graded as of Sep 22, 2026 · Based on 5 of 6 pillars

Our read on SFLR

ETF.net Research

CMost protected-equity funds run on a calendar: show up on reset day or take what's left. SFLR ladders one-year options so the hedge is always rolling, and sells short-dated calls to pay for it, on top of a basket of US large caps.

Stated mandate

The fund seeks risk-managed exposure to U.S. large-cap companies through a hedging strategy. It uses laddered one-year Flex Options and systematic short-dated call selling to pursue equity-market upside while mitigating losses.

Why people hold it

  1. 01The ladder is the whole idea: staggered one-year FLEX options keep the hedge rolling, so there is no single outcome-period start date to time your entry around.innovatoretfs.com
  2. 02You own the shares, not a synthetic stand-in. Roughly 200 US large caps sit underneath, referenced to the Solactive GBS United States 500 Index, with options layered on top.innovatoretfs.com
  3. 03Systematic call selling funds the hedge instead of a fixed upfront drag, and the fund makes distributions on a quarterly schedule.innovatoretfs.com
  4. 04Live since 2022 and one of the larger funds in the floor-and-protection aisle, which shows up as steady day-to-day tradability. Standing sits in the upper half of that peer group.

Worth knowing

  1. 01Those calls get paid for somewhere: upside in a fast rally is trimmed. This is a smoother ride than the index, not a full share of it.innovatoretfs.com
  2. 020.89% a year lands at the floor cohort's median, not the front of it. CPRY, CPRJ and CPRO run 0.69%, FLJJ 0.74%.
  3. 03The floor is an objective pursued with options, not a guarantee, and the record since the 2022 launch is short by full-market-cycle standards.

SFLR Holdings

As of Sep 22, 2026, 10:01 PM
Asset class
Stocks
Holdings
191
Top-10 weight
40%
Largest holding
NVDA8.1%

Sectors

  • Technology38.7%
  • Financials11.5%
  • Communication9.9%
  • Consumer Discr.9.5%
  • Health Care9.1%
  • Industrials7.8%
  • Cons. Staples4.5%
  • Energy3.5%
  • Utilities2.2%
  • Materials2.0%
  • Real Estate1.4%

Geography

  • United States98.21%
  • Ireland0.69%
  • United Kingdom0.59%
  • Australia0.21%
  • Bermuda0.13%
  • Uruguay0.10%
  • Switzerland0.04%
  • Cayman Islands0.03%
The fund’s holdings, weight-ordered — page 1 of 13.
#TickerCompanyWeight %SharesMarket valueIn ETFs
001NVDANVIDIA Corp8.11%787,858$179M828
002AAPLApple Inc7.53%490,464$166M707
003MSFTMicrosoft Corp5.41%238,336$120M792
004AMZNAmazon.com Inc3.89%332,322$86M720
005GOOGLAlphabet Inc3.17%197,474$70M704
006GOOGAlphabet Inc2.71%170,775$60M471
007AVGOBroadcom Inc2.69%163,943$59M732
008METAMeta Platforms Inc2.30%68,671$51M683
009MUMicron Technology Inc2.10%44,545$47M655
010US BANK MMDA - USBGFS 9 09/01/20371.97%43,485,894$43M161
011AMDAdvanced Micro Devices Inc1.82%65,469$40M618
012LLYEli Lilly & Co1.68%31,839$37M569
013TSLATesla Inc1.63%96,050$36M509
014JPMJPMORGAN CHASE & CO.1.60%100,269$35M478
015JNJJohnson & Johnson1.37%112,444$30M521

Showing 1–15 of 189 holdings

SFLR Performance

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

SFLR$10,993
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,723
Sep 22, 2025 to Sep 22, 2026. SFLR $10,993. SPY $11,723. Use the arrow keys to read each point.$9,353$10,646$11,940Sep 2025Mar 2026Sep 2026

Sep 22, 2025 – Sep 22, 2026

Returns run to the Sep 22, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for SFLR. Periods over one year show the average yearly return.
PeriodSFLR
Year to date+7.2%
1 month+1.6%
3 months+2.6%
1 year+9.9%
3 years+15.9%per year
5 yearsFund is under 5 years oldper year
10 yearsFund is under 10 years oldper year

As of the close, with distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for SFLR
YearReturn barSFLR
2026 YTD+7.2%
2025+13.3%
2024+20.0%
2023+21.2%
2022+1.3%

Since listing, Nov 9, 2022

SFLR in the news

ETF.net Research hasn’t filed on SFLR yet — coverage lands here as it’s written.

SFLR Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Sep 22, 2026.
0.27%Last 12 months
Payout per share
$0.11Last 12 months
Last payment
$0.02 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Quarterly

Distribution history

2022–2026

One bar per payment. 15 payments from 2022 to 2026 YTD. Dec 29, 2022 $0.01; Mar 30, 2023 $0.04; Jun 29, 2023 $0.07; Sep 28, 2023 $0.03; Dec 28, 2023 $0.17; Mar 27, 2024 $0.03; Jun 28, 2024 $0.03; Sep 30, 2024 $0.04; Dec 31, 2024 $0.04; Mar 31, 2025 $0.03; Jun 30, 2025 $0.04; Sep 30, 2025 $0.03; Dec 31, 2025 $0.02; Mar 31, 2026 $0.03; Jun 30, 2026 $0.02. Use the arrow keys to read each point.20222023202420252026YTD
Ex-datePay dateAmount per share
Jun 30, 2026Jul 1, 2026$0.02
Mar 31, 2026Apr 1, 2026$0.03
Dec 31, 2025Jan 2, 2026$0.02
Sep 30, 2025Oct 2, 2025$0.03
Jun 30, 2025Jul 1, 2025$0.04
Mar 31, 2025Apr 1, 2025$0.03
Dec 31, 2024Jan 2, 2025$0.04
Sep 30, 2024Oct 4, 2024$0.04
Jun 28, 2024Jul 1, 2024$0.03
Mar 27, 2024Apr 1, 2024$0.03
Dec 28, 2023Jan 2, 2024$0.17
Sep 28, 2023Oct 2, 2023$0.03

SFLR Risk

How much the fund’s monthly returns vary, scaled to a year.
9.3%
Annualised · 36 months to Aug 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
1.00
vs 3-month T-bills · to Aug 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−12.1%
46 months · trough Apr 2025
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
0.68
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

SFLR Cost

Expense ratio0.89%
  • The middle half of Managed Floor funds
  • Median 0.89%

2 of the 5 Managed Floor funds charge less.

SFLR costs $89.00 a year on $10,000. The median Managed Floor fund costs $89.00.