EASY vs HIDV

EASYDLiberty One Defensive Dividend Growth ETF

HIDVAAB US High Dividend ETF

In short

EASY Dividend growth with a bouncer at the door: the manager wants a long record of rising payouts plus businesses it judges recession resistant, then holds them in a concentrated, non-diversified book.

HIDV HIDV hunts dividends without wandering off the map: an active, systematic screen on value, quality and momentum, wrapped around S&P 500-like market participation. Income tilt, core-equity shape.

Stated mandate

EASY The Fund seeks current income and capital appreciation to generate total return.

HIDV HIDV is an active U.S. equity ETF seeking core U.S. equity exposure, attractive dividend income, and capital appreciation. Its systematic process is designed to identify dividend opportunities while maintaining diversified, market-like participation.

Why people hold it

• EASY Two screens, not one: a strong record of rising long-term dividends, plus businesses the adviser judges recession resistant (inelastic demand, recurring revenue, switching costs).sec.gov
• Cash arrives monthly, and the mandate keeps at least 80% of net assets in companies with a strong long-term record of increasing dividends.sec.gov
• The fee is contractually capped: 0.85% net of a waiver through December 1, 2026, against a 0.88% gross expense ratio.sec.gov

• HIDV Charges 0.35%, well under the 0.55% median for active US dividend funds, and undercuts active peers like TDVG (0.50%) and BGIG (0.45%).
• Stock picking is systematic, not vibes: AB advertises value, quality and momentum as the levers. You can see what drives the portfolio.alliancebernstein.com
• Roughly 110 US names measured against the S&P 500, so the income tilt sits inside diversified core exposure rather than a narrow yield corner. Pays quarterly.
• Stacks up as one of the stronger builds among the three dozen-odd active dividend-income ETFs we track.

Worth knowing

• EASY At 0.85% net of a waiver through December 1, 2026 (0.88% gross), it prices above the category median; cheaper peers include VUS at 0.25% and CGDV at 0.33%, neither waived.
• Non-diversified by design, so one or two large positions can move the fund more than they would a broad dividend index.sec.gov
• It launched in 2025, so the record is short, and it trades lightly next to the category's largest funds; the adviser may also recoup waived fees within three years.sec.gov

• HIDV A smaller, thinly traded fund. Spreads can be wider than the category giants, so limit orders matter more here.
• Launched in 2023, so the live record is short relative to older dividend franchises.
• Fully invested US stock fund with no downside cushion. A dividend tilt is not a shock absorber when the market drops.

Full EASY profile⁠

Full HIDV profile⁠