Alpha Brands Consumption Leaders ETF
$20.60−0.06 (−0.27%)
- 0.69%
- $34M
- −1.2%
- 0M sh
- $20.71
- low $18.37high $22.84
The ETF.net LOGO Grade
Score 37 out of 100
- 9 of 11
Score 37 of 100 falls in the D band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.
Cost
The fund’s net expense ratio, ranked against its category.F10 out of 100Rank 10 of 11Mission
Whether the fund did what it promised, tested against its stated mandate.Risk
How the fund held up when markets fell: downside volatility, drawdowns and tail loss.C52 out of 100Rank 6 of 11Tradability
How easy the fund is to trade: daily volume, and how far its price strays from net asset value.C43 out of 100Rank 8 of 11Holdings
How concentrated the fund is, and how complete and current its disclosed holdings are.A81 out of 100Rank 2 of 9Durability
Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.C54 out of 100Rank 6 of 11
Our read on LOGO
DMost consumer-theme funds ride the upswing and wear the downswing. LOGO writes both sides into its objective: long-term capital appreciation, plus an aim to preserve capital when conditions turn adverse. A young, focused take on where people spend.
The Fund seeks long-term capital appreciation and also seeks to preserve capital during adverse market conditions.
Why people hold it
- Unusual mandate for a theme fund: it seeks long-term capital appreciation and also aims to preserve capital in adverse markets. Defense sits in the prospectus, not just the pitch.
- One clear job: equity in companies serving consumption-focused industries. The brands and retailers people actually spend at, not a grab bag of loosely related names.
- Plain 1940 Act fund structure. No K-1 at tax time, no issuer credit risk tucked behind a note.
Worth knowing
- At 0.69% a year it prices above the middle of its consumer-lifestyle peer group, where MILN and PAWZ both charge 0.50%.
- Launched in 2025, still small and thinly traded. Spreads can widen, and the performance record is short enough that risk readings carry low confidence.
- Income isn't the point: the stated goal is capital appreciation, and the fund has not established a distribution schedule.
LOGO Holdings
- Stocks
- 46
- 35%
- AMZN
Geography
- United States82.99%
- Uruguay3.07%
- Sweden2.81%
- Taiwan (Province of China)2.67%
- Ireland2.56%
- Germany1.65%
- Canada1.61%
- Netherlands1.38%
- 1.25%
LOGO Performance
Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.
Returns run to the Oct 12, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.
| Period | LOGO |
|---|---|
| Year to date | −1.5% |
| 1 month | +1.0% |
| 3 months | −0.2% |
| 1 year | −1.2% |
| 3 years | — |
| 5 years | — |
| 10 years | — |
Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.
| Year | Return bar | LOGO |
|---|---|---|
| 2026 YTD | −1.5% | |
| 2025 | +5.3% |
LOGO in the news
No ETF.net Research article names LOGO yet.
LOGO Dividends
No distributions in the last 12 months.
LOGO Risk
- 12.8%
How it’s calculated: standard deviation
The sample standard deviation of monthly total returns, multiplied by the square root of 12.
Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.
- −0.20
How it’s calculated: Sharpe ratio
Subtract each month’s Treasury-bill return from the fund’s monthly total return.
Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.
Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.
- −18.4%
How it’s calculated: maximum drawdown
The largest percentage decline from an earlier peak, using total returns with reinvested distributions.
Uses up to five years through the last close, with at least 12 months required.
- 0.96
How it’s calculated: beta
The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.
LOGO Cost
- The middle half of Consumer Lifestyle funds
- Median 0.58%
9 of the 11 Consumer Lifestyle funds charge less.
Other funds in Consumer Lifestyle
- CBREWCorgi ETF Trust I - Corgi Coffee & Energy Drinks ETFExpense ratio 0.35%1 year return —
- CSTYLCorgi ETF Trust I - Lifestyle Brands ETFExpense ratio 0.35%1 year return —
- CTSICTruth Social American Icons ETF Amrn Icons ETFExpense ratio 0.65%1 year return —
- DNICOHexis Active Nicotine Engagement ETFExpense ratio 0.70%1 year return —
- DONDProShares - On-Demand ETFExpense ratio 0.58%1 year return −28.1%