Skip to content
etf.net

Launched · SEC filings

Alpha Brands Consumption Leaders ETF

LOGONasdaqC

$19.91+0.02 (+0.09%)

At close: Nov 2, 2026, 4:00 PM ET

C41/ 100

Rank 6 of 10 in Consumer Lifestyle

C41/100Rank 6 of 10inConsumer Lifestyle
Intraday session: up, 79 prints from 19.89 to 19.91. Range 19.91 to 20.18. Use the arrow keys to read each point.19.9520.0020.0520.1020.1510 AM12 PM2 PM4 PM
Expense ratio
0.69%
Fund size
$32M
1Y total return
−7.6%
Yield · Last 12 months
No data
Holdings
46
Avg volume · 30D
2.35K sh
52W range
low $18.37high $22.84
Launched
Filings
SEC EDGAR

The ETF.net LOGO Grade

Based on 5 of 6 pillars

C

Score 41 out of 100

Category
Consumer Lifestyle⁠
Rank
6 of 10
Six-pillar profile for LOGO. Scores out of 100: Cost 12, Risk 43, Mission not scored, Tradability 66, Holdings 84, Durability 54. Strongest: Holdings (84). Weakest: Cost (12). Based on 5 of 6 pillars.

Score 41 of 100 falls in the C band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    F12 out of 100
    Rank 9 of 10

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    Not scored

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    C43 out of 100
    Rank 7 of 10

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    B66 out of 100
    Rank 3 of 10

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    A84 out of 100
    Rank 1 of 9

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    C54 out of 100
    Rank 6 of 10

Our read on LOGO

ETF.net Research

In short

CMost consumer-theme funds ride the upswing and wear the downswing. LOGO writes both sides into its objective: long-term capital appreciation, plus an aim to preserve capital when conditions turn adverse. A young, focused take on where people spend.

Stated mandate

The Fund seeks long-term capital appreciation and also seeks to preserve capital during adverse market conditions.

Why people hold it

  • Unusual mandate for a theme fund: it seeks long-term capital appreciation and also aims to preserve capital in adverse markets. Defense sits in the prospectus, not just the pitch.
  • One clear job: equity in companies serving consumption-focused industries. The brands and retailers people actually spend at, not a grab bag of loosely related names.
  • Plain 1940 Act fund structure. No K-1 at tax time, no issuer credit risk tucked behind a note.

Worth knowing

  • At 0.69% a year it prices above the middle of its consumer-lifestyle peer group, where MILN and PAWZ both charge 0.50%.
  • Launched in 2025, still small and thinly traded. Spreads can widen, and the performance record is short enough that risk readings carry low confidence.
  • Income isn't the point: the stated goal is capital appreciation, and the fund has not established a distribution schedule.

LOGO Performance

Launched May 27, 2025

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

Not enough history yet.Not enough history yet.Not enough history yet.
LOGO$9,243
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,146
Oct 31, 2025 to Nov 2, 2026. LOGO $9,243. SPY $11,146. Use the arrow keys to read each point.$9,000$10,000$11,000Oct 2025May 2026Nov 2026

Oct 31, 2025 – Nov 2, 2026

Returns run to the Nov 2, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for LOGO. Periods over one year show the average yearly return.
PeriodLOGO
Year to date−5.1%
1 month−1.5%
3 months−2.2%
1 year−7.6%
3 yearsFund is under 3 years oldper yearNo data
5 yearsFund is under 5 years oldper yearNo data
10 yearsFund is under 10 years oldper yearNo data

With distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for LOGO
YearReturn barLOGO
2026 YTD−5.1%
2025+5.3%

History from May 28, 2025

LOGO in the news

LOGO Dividends

This fund pays no distributions.
No dataLast 12 months
Payout per share
No dataLast 12 months

No distributions in the last 12 months.

LOGO Risk

Risk pillarC43 out of 100Rank 7 of 10 in Consumer Lifestyle
How much the fund’s monthly returns vary, scaled to a year.
12.4%
Annualised · 17 months to Oct 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
−0.29
vs 3-month T-bills · 17 months to Oct 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−18.4%
17 months · trough Mar 2026
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
0.96
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

FMP measures it over up to five years of monthly returns.

LOGO Cost

Compare LOGO and BREW

Overpaying vs BREW, tied cheapest in Consumer Lifestyle

$6,303

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • LOGO 0.69%

    $13,429

  • BREW 0.35% Tied cheapest

    $7,126

$10,000
30 years

Cost over time

  • LOGO 0.69%
  • BREW 0.35%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K051015202530LOGO $13,429BREW $7,126

Year by year

YearLOGOBREWOverpaying
10$1,232$634$598
20$4,697$2,454$2,243
30$13,429$7,126$6,303

Other funds in Consumer Lifestyle

See others