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ONLN

GradeBNew York Stock Exchange Arca

ProShares - Online Retail ETF

Themes · ProShares · Inception 2018-07-13 · SEC filings

$55.22−1.29 (−2.29%)

As of Sep 23, 2026, 2:20 PM EDT

Intraday session: down, 57 prints from 56.51 to 55.22. Range 54.87 to 55.76. Use the arrow keys to read each point.$54.80$55.6010 AM12 PM2 PM4 PM
Expense ratio
0.58%
Fund size
$59M
1Y return
−6.4%
Yield · Last 12 months
0.30%
Holdings
24
Volume · 30D
0M sh
NAV per share
$56.50
52W range
low $50.87high $63.94

The ETF.net ONLN Grade

B

58/ 100

Rank 4 of 10 in E-Commerce⁠

Confidence Medium

Six-pillar profile for ONLN. Scores out of 100: Cost 64, Risk 61, Mission not scored, Tradability 62, Holdings 28, Durability 60. Strongest: Cost (64). Weakest: Holdings (28). Based on 5 of 6 pillars.
F< 25
D≥ 25
C≥ 40
B≥ 55
A≥ 70

Score 58 of 100 sits in the B band. Bands: A ≥ 70, B ≥ 55, C ≥ 40, D ≥ 25, F < 25; the scale skips E.

  • Cost

    What you pay to own it — the expense ratio plus trading frictions, ranked within its category.
    BScore 64
    Category rank4/10 · top 40%

  • Mission

    How faithfully it does the job it claims — tracking its mandate or index with minimal slippage.
    Not scored
    —

  • Risk

    How violently it can move — volatility, drawdown depth, and downside capture versus its category.
    BScore 61
    Category rank2/10 · top 20%

  • Tradability

    How cheaply and easily you can get in and out — liquidity, spread, and premium/discount stability.
    BScore 62
    Category rank2/10 · top 20%

  • Holdings

    What it actually owns — the quality, breadth, and concentration of the underlying portfolio.
    DScore 28
    Category rank9/10 · bottom quartile

  • Durability

    Whether it will still be here — the fund’s assets, age, flows, and issuer staying power.
    BScore 60
    Category rank4/10 · top 40%

Graded as of Sep 22, 2026 · Based on 5 of 6 pillars

Our read on ONLN

ETF.net Research

BThe internet's storefronts in one ticker: a global, index-tracked basket of retailers whose business runs through the checkout page rather than the mall. Live since 2018, and priced under the typical e-commerce fund.

Stated mandate

ONLN invests in a global portfolio of companies focused on the rising e-commerce theme.

Why people hold it

  1. 01Charges 0.58% a year, below the median fee in its e-commerce peer group and under IBUY's 0.65%.
  2. 02Pure-play mandate: tracks the ProShares Online Retail Index, a global set of companies built around the e-commerce theme, not a broad tech grab bag.
  3. 03One of the earlier funds in the space, trading since 2018, and it grades in the upper half of its 11-fund e-commerce cohort.
  4. 04Pays distributions on a quarterly schedule.

Worth knowing

  1. 01A focused basket tied to one theme, so a few large holdings can steer results in either direction.
  2. 02Trades lightly next to the giants of thematic investing, and it is a smaller fund by assets. Limit orders are the sane way in and out.
  3. 03Cheaper shelf-mates exist in the same cohort, including OGIG at 0.48% and EBIZ at 0.50%, though they define the theme differently.

ONLN Holdings

As of Sep 20, 2026, 6:50 AM
Asset class
Stocks
Holdings
24
Top-10 weight
69%
Largest holding
AMZN24.8%

Sectors

  • Consumer Discr.96.7%
  • Technology3.3%

Geography

  • United States75.57%
  • China11.24%
  • Ireland4.50%
  • Uruguay3.90%
  • Singapore3.06%
  • Israel1.73%

Developed 31% · Emerging 69% of the foreign sleeve

The fund’s holdings, weight-ordered — page 1 of 2.
#TickerCompanyWeight %SharesMarket valueIn ETFs
001AMZNAMAZON.COM INC24.79%57,290$15M720
002BABAALIBABA GROUP HOLDING-SP ADR8.72%45,180$5M78
003EBAYEBAY INC8.69%45,590$5M370
004CVNACARVANA CO4.64%41,798$3M273
005PDDPDD HOLDINGS INC4.50%33,419$3M152
006MELIMERCADOLIBRE INC3.90%1,281$2M225
007WSMWILLIAMS-SONOMA INC3.70%9,673$2M317
008WWAYFAIR INC- CLASS A3.49%19,988$2M117
009CPNGCOUPANG INC3.43%140,633$2M131
010LQDTLIQUIDITY SERVICES INC3.27%44,753$2M112
011GCTGIGACLOUD TECHNOLOGY INC - A3.26%36,142$2M97
012CHWYCHEWY INC - CLASS A3.06%87,150$2M138
013SESEA LTD-ADR3.06%17,621$2M134
014PTRNPATTERN GROUP INC-CL A3.02%90,609$2M62
015ETSYETSY INC2.99%24,120$2M175

Showing 1–15 of 22 holdings

ONLN Performance

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

ONLN$9,356
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,723
Sep 22, 2025 to Sep 22, 2026. ONLN $9,356. SPY $11,723. Use the arrow keys to read each point.$8,178$10,102$12,027Sep 2025Mar 2026Sep 2026

Sep 22, 2025 – Sep 22, 2026

Returns run to the Sep 22, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for ONLN. Periods over one year show the average yearly return.
PeriodONLN
Year to date−4.4%
1 month−3.9%
3 months+5.6%
1 year−6.4%
3 years+23.5%per year
5 years−3.5%per year
10 yearsFund is under 10 years old—per year

As of the close, with distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for ONLN
YearReturn barONLN
2026 YTD−4.4%
2025+33.0%
2024+24.8%
2023+27.4%
2022−50.1%
2021−25.2%
2020+111.9%

ONLN in the news

ETF.net Research hasn’t filed on ONLN yet — coverage lands here as it’s written.

ONLN Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Sep 22, 2026.
0.30%Last 12 months
Payout per share
$0.17Last 12 months
Last payment
$0.05 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Quarterly

Distribution history

2020–2026

One bar per payment. 10 payments from 2020 to 2026 YTD. Sep 23, 2020 $0.37; Dec 23, 2020 $0.57; Mar 20, 2024 $0.05; Jun 26, 2024 $0.05; Dec 23, 2024 $0.24; Mar 26, 2025 $0.06; Jun 25, 2025 $0.07; Dec 24, 2025 $0.05; Mar 25, 2026 $0.07; Jun 24, 2026 $0.05. Use the arrow keys to read each point.2020202120222023202420252026YTD
Ex-datePay dateAmount per share
Jun 24, 2026Jun 30, 2026$0.05
Mar 25, 2026Mar 31, 2026$0.07
Dec 24, 2025Dec 31, 2025$0.05
Jun 25, 2025Jul 1, 2025$0.07
Mar 26, 2025Apr 1, 2025$0.06
Dec 23, 2024Data unavailable$0.24
Jun 26, 2024Jul 3, 2024$0.05
Mar 20, 2024Mar 27, 2024$0.05
Dec 23, 2020Dec 31, 2020$0.57
Sep 23, 2020Sep 30, 2020$0.37

ONLN Risk

How much the fund’s monthly returns vary, scaled to a year.
24.7%
Annualised · 36 months to Aug 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
0.69
vs 3-month T-bills · to Aug 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−63.6%
Trough Nov 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
1.37
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

ONLN Cost

Expense ratio0.58%
  • The middle half of E-Commerce funds
  • Median 0.63%

3 of the 10 E-Commerce funds charge less.

ONLN costs $58.00 a year on $10,000. The median E-Commerce fund costs $62.50.