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Launched · SEC filings

ProShares Online Retail ETF

ONLNNYSE ArcaProSharesB

$57.79+1.20 (+2.13%)

At close: Nov 2, 2026, 4:00 PM ET

B56/ 100

Rank 5 of 9 in E-Commerce

B56/100Rank 5 of 9inE-Commerce
Intraday session: up, 79 prints from 56.59 to 57.79. Range 57.42 to 59.11. Use the arrow keys to read each point.57.0057.5058.5059.0010 AM12 PM2 PM4 PM
Expense ratio
0.58%
Fund size
$58M
1Y total return
−5.4%
Yield · Last 12 months
0.30%
Holdings
22
Avg volume · 30D
4.92K sh
52W range
low $50.87high $63.94
Launched
Filings
SEC EDGAR

The ETF.net ONLN Grade

Based on 5 of 6 pillars

B

Score 56 out of 100

Category
E-Commerce⁠
Rank
5 of 9
Six-pillar profile for ONLN. Scores out of 100: Cost 60, Risk 64, Mission not scored, Tradability 62, Holdings 25, Durability 60. Strongest: Risk (64). Weakest: Holdings (25). Based on 5 of 6 pillars.

Score 56 of 100 falls in the B band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    B60 out of 100
    Rank 4 of 9

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    Not scored

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    B64 out of 100
    Rank 3 of 9

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    B62 out of 100
    Rank 2 of 9

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    D25 out of 100
    Rank 9 of 9

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    B60 out of 100
    Rank 4 of 9

Our read on ONLN

ETF.net Research

In short

BThe internet's storefronts in one ticker: a global, index-tracked basket of retailers whose business runs through the checkout page rather than the mall. Live since 2018, and priced under the typical e-commerce fund.

Stated mandate

ONLN invests in a global portfolio of companies focused on the rising e-commerce theme.

Why people hold it

  • Charges 0.58% a year, below the median fee in its e-commerce peer group and under IBUY's 0.65%.
  • Pure-play mandate: tracks the ProShares Online Retail Index, a global set of companies built around the e-commerce theme, not a broad tech grab bag.
  • One of the earlier funds in the space, trading since 2018, and it grades in the upper half of its 11-fund e-commerce cohort.
  • Pays distributions on a quarterly schedule.

Worth knowing

  • A focused basket tied to one theme, so a few large holdings can steer results in either direction.
  • Trades lightly next to the giants of thematic investing, and it is a smaller fund by assets. Limit orders are the sane way in and out.
  • Cheaper shelf-mates exist in the same cohort, including OGIG at 0.48% and EBIZ at 0.50%, though they define the theme differently.

ONLN Performance

Launched Jul 13, 2018

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

Not enough history yet.
ONLN$9,464
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,199
Oct 31, 2025 to Oct 30, 2026. ONLN $9,464. SPY $11,199. Use the arrow keys to read each point.$9,000$10,000$11,000Oct 2025Apr 2026Oct 2026

Oct 31, 2025 – Oct 30, 2026

Returns run to the Oct 30, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for ONLN. Periods over one year show the average yearly return.
PeriodONLN
Year to date−4.3%
1 month+4.3%
3 months−4.9%
1 year−5.4%
3 yearsper year+24.6%
5 yearsper year−3.4%
10 yearsFund is under 10 years oldper yearNo data

With distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for ONLN
YearReturn barONLN
2026 YTD−4.3%
2025+33.0%
2024+24.8%

ONLN in the news

ONLN Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Oct 30, 2026.
0.30%Last 12 months
Payout per share
$0.17Last 12 months
Last payment
$0.05 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Quarterly

Distribution history

2020–2026

One bar per payment. 10 payments from 2020 to 2026 YTD. Sep 23, 2020 $0.37; Dec 23, 2020 $0.57; Mar 20, 2024 $0.05; Jun 26, 2024 $0.05; Dec 23, 2024 $0.24; Mar 26, 2025 $0.06; Jun 25, 2025 $0.07; Dec 24, 2025 $0.05; Mar 25, 2026 $0.07; Jun 24, 2026 $0.05. Use the arrow keys to read each point.2020202120222023202420252026YTD
Ex-datePay dateAmount per share
Jun 24, 2026Jun 30, 2026$0.05
Mar 25, 2026Mar 31, 2026$0.07
Dec 24, 2025Dec 31, 2025$0.05
Jun 25, 2025Jul 1, 2025$0.07
Mar 26, 2025Apr 1, 2025$0.06
Dec 23, 2024No data$0.24
Jun 26, 2024Jul 3, 2024$0.05
Mar 20, 2024Mar 27, 2024$0.05
Dec 23, 2020Dec 31, 2020$0.57
Sep 23, 2020Sep 30, 2020$0.37

— Pay date not on file.

$10,000 in ONLN 5 years ago paid $90.38 in dividends.

ONLN Risk

Risk pillarB64 out of 100Rank 3 of 9 in E-Commerce
How much the fund’s monthly returns vary, scaled to a year.
24.2%
Annualised · 36 months to Oct 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
0.85
vs 3-month T-bills · to Oct 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−63.6%
Trough Nov 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
1.38
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

FMP measures it over up to five years of monthly returns.

ONLN Cost

Compare ONLN and OGIG

Overpaying vs OGIG, cheapest in E-Commerce

$1,848

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • ONLN 0.58%

    $11,453

  • OGIG 0.48% Cheapest

    $9,605

$10,000
30 years

Cost over time

  • ONLN 0.58%
  • OGIG 0.48%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$2.5K$5K$7.5K$10K$12.5K051015202530ONLN $11,453OGIG $9,605

Year by year

YearONLNOGIGOverpaying
10$1,041$865$176
20$3,986$3,328$658
30$11,453$9,605$1,848

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