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Launched · SEC filings

Amplify Online Retail ETF

IBUYNYSE ArcaB

$69.30+0.39 (+0.57%)

As of Oct 13, 2026, 3:55 PM

B57/ 100

Rank 5 of 10 in E-Commerce

B57/100Rank 5 of 10inE-Commerce
Intraday session: up, 38 prints from 68.91 to 69.30. Range 68.97 to 69.33. Use the arrow keys to read each point.69.0069.1069.2010 AM12 PM2 PM4 PM
Expense ratio
0.65%
Fund size
$124M
1Y total return
−4.1%
Yield · Last 12 months
0.11%
Holdings
83
Avg volume · 30D
0M sh
NAV per share
$68.76
52W range
low $58.08high $77.24
Launched
Filings
SEC EDGAR

The ETF.net IBUY Grade

B

Score 57 out of 100

Category
E-Commerce⁠
Rank
5 of 10
Six-pillar profile for IBUY. Scores out of 100: Cost 35, Risk 60, Mission 75, Tradability 76, Holdings 80, Durability 77. Strongest: Holdings (80). Weakest: Cost (35). No single pillar leads.

Score 57 of 100 falls in the B band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    D35 out of 100
    Rank 6 of 10

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    A75 out of 100
    Not ranked

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    B60 out of 100
    Rank 3 of 10

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    A76 out of 100
    Rank 1 of 10

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    A80 out of 100
    Rank 2 of 10

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    A77 out of 100
    Rank 1 of 10

Our read on IBUY

ETF.net Research

BThe original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

  1. 01One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  2. 02Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  3. 03Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

  1. 010.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  2. 02A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  3. 03One narrow theme, and income is not the point: distributions come at most a couple of times a year.

IBUY Holdings

As of Oct 13, 2026
Asset class
Stocks
Holdings
83
Top-10 weight
29%
Largest holding
W3.8%

Sectors

  • Consumer Discretionary67.3%
  • Communication6.7%
  • Technology6.4%
  • Health Care6.4%
  • Financials5.4%
  • Industrials4.9%
  • Consumer Staples2.3%
  • Real Estate0.7%

Geography

  • United States72.85%
  • Sweden4.24%
  • China3.80%
  • Germany2.98%
  • Japan2.82%
  • Switzerland1.80%
  • Netherlands1.62%
  • Canada1.56%
  • Other countries (10)8.32%

Developed 73% · Emerging 27% of the foreign sleeve

The fund’s holdings, weight-ordered — page 1 of 6.
#TickerCompanyWeight %SharesMarket valueIn ETFs
001WWayfair Inc3.81%44,496$5M115
002SPOTSpotify Technology SA2.95%6,905$4M183
003MSMMSC Industrial Direct Co Inc2.91%27,965$4M173
004FIGSFigs Inc2.90%202,530$4M96
005PYPLPayPal Holdings Inc2.87%63,469$4M376
006AFRMAffirm Holdings Inc2.84%44,780$4M169
007CARTMaplebear Inc2.82%73,125$3M211
008ETSYEtsy Inc2.81%45,201$3M174
009ABNBAirbnb Inc2.77%20,994$3M405
010LQDTLiquidity Services Inc2.76%78,901$3M116
011DASHDoorDash Inc2.74%17,483$3M343
012HIMSHims & Hers Health Inc2.70%109,252$3M113
013LYFTLyft Inc2.68%206,373$3M163
014EXPEExpedia Group Inc2.58%11,905$3M384
015RVLVRevolve Group Inc2.54%145,452$3M74

Showing 1–15 of 83 holdings

IBUY Performance

Launched Apr 20, 2016

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

IBUY$9,594
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$12,044
Oct 10, 2025 to Oct 12, 2026. IBUY $9,594. SPY $12,044. Use the arrow keys to read each point.$8,144$10,247$12,349Oct 2025Apr 2026Oct 2026

Oct 10, 2025 – Oct 12, 2026

Returns run to the Oct 12, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for IBUY. Periods over one year show the average yearly return.
PeriodIBUY
Year to date−7.4%
1 month+0.7%
3 months−2.6%
1 year−4.1%
3 yearsper year+16.7%
5 yearsper year−8.5%
10 yearsper year+9.8%

As of the close, with distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for IBUY
YearReturn barIBUY
2026 YTD−7.4%
2025+15.3%
2024+20.1%
2023+38.0%
2022−55.7%
2021−23.0%
2020+123.8%

IBUY in the news

Filtered to IBUY · E-Commerce · Amplify

IBUY Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Oct 12, 2026.
0.11%Last 12 months
Payout per share
$0.08Last 12 months
Last payment
$0.08 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Irregular

Distribution history

2019–2026

One bar per payment. 3 payments from 2019 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.20192020202120222023202420252026YTD
Ex-datePay dateAmount per share
Dec 30, 2025Dec 31, 2025$0.08
Dec 29, 2020Dec 31, 2020$0.62
Dec 30, 2019Jan 2, 2020$0.15

IBUY Risk

How much the fund’s monthly returns vary, scaled to a year.
22.3%
Annualised · 36 months to Sep 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
0.52
vs 3-month T-bills · to Sep 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−66.9%
Trough Oct 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
1.48
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

IBUY Cost

Expense ratio0.65%
  • The middle half of E-Commerce funds
  • Median 0.63%

5 of the 10 E-Commerce funds charge less.

IBUY costs $65.00 a year on $10,000. The median E-Commerce fund costs $62.50.

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