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IBUY

GradeBNew York Stock Exchange Arca

Amplify Online Retail ETF

Themes · Amplify · Inception 2016-04-20 · SEC filings

$66.52−1.85 (−2.71%)

As of Sep 23, 2026, 1:02 PM EDT

Intraday session: down, 19 prints from 68.37 to 66.52. Range 66.42 to 67.89. Use the arrow keys to read each point.$67.00$67.50$68.0010 AM12 PM2 PM4 PM
Expense ratio
0.65%
Fund size
$123M
1Y return
−12.3%
Yield · Last 12 months
0.12%
Holdings
83
Volume · 30D
0M sh
NAV per share
$68.24
52W range
low $58.08high $78.00

The ETF.net IBUY Grade

B

56/ 100

Rank 5 of 10 in E-Commerce⁠

Confidence Medium

Six-pillar profile for IBUY. Scores out of 100: Cost 35, Risk 58, Mission 75, Tradability 75, Holdings 81, Durability 77. Strongest: Holdings (81). Weakest: Cost (35). No single pillar leads.
F< 25
D≥ 25
C≥ 40
B≥ 55
A≥ 70

Score 56 of 100 sits in the B band. Bands: A ≥ 70, B ≥ 55, C ≥ 40, D ≥ 25, F < 25; the scale skips E.

  • Cost

    What you pay to own it — the expense ratio plus trading frictions, ranked within its category.
    DScore 35
    Category rank8/10 · bottom quartile

  • Mission

    How faithfully it does the job it claims — tracking its mandate or index with minimal slippage.
    AScore 75
    Category rank1/1 · bottom quartile

  • Risk

    How violently it can move — volatility, drawdown depth, and downside capture versus its category.
    BScore 58
    Category rank4/10 · top 40%

  • Tradability

    How cheaply and easily you can get in and out — liquidity, spread, and premium/discount stability.
    AScore 75
    Category rank1/10 · top 10%

  • Holdings

    What it actually owns — the quality, breadth, and concentration of the underlying portfolio.
    AScore 81
    Category rank2/10 · top 20%

  • Durability

    Whether it will still be here — the fund’s assets, age, flows, and issuer staying power.
    AScore 77
    Category rank1/10 · top 10%

Graded as of Sep 22, 2026

Our read on IBUY

ETF.net Research

BThe original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

  1. 01One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  2. 02Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  3. 03Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

  1. 010.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  2. 02A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  3. 03One narrow theme, and income is not the point: distributions come at most a couple of times a year.

IBUY Holdings

As of Sep 20, 2026, 5:09 AM
Asset class
Stocks
Holdings
83
Top-10 weight
29%
Largest holding
W3.8%

Sectors

  • Consumer Discr.62.3%
  • Technology9.3%
  • Communication8.6%
  • Industrials7.1%
  • Financials5.6%
  • Health Care4.9%
  • Cons. Staples1.7%
  • Real Estate0.6%

Geography

  • United States72.97%
  • Sweden4.40%
  • China3.70%
  • Germany3.14%
  • Japan2.94%
  • Switzerland1.65%
  • Netherlands1.51%
  • Israel1.44%
  • Other countries (10)8.23%

Developed 73% · Emerging 27% of the foreign sleeve

The fund’s holdings, weight-ordered — page 1 of 6.
#TickerCompanyWeight %SharesMarket valueIn ETFs
001WWayfair Inc3.75%44,496$5M117
002SPOTSpotify Technology SA2.90%6,905$4M138
003ABNBAirbnb Inc2.87%20,994$3M405
004MSMMSC Industrial Direct Co Inc2.81%27,965$3M172
005LQDTLiquidity Services Inc2.79%78,901$3M112
006DASHDoorDash Inc2.78%17,483$3M339
007PYPLPayPal Holdings Inc2.74%63,469$3M372
008EXPEExpedia Group Inc2.74%11,905$3M377
009CARTMaplebear Inc2.73%73,125$3M210
010ETSYEtsy Inc2.70%45,201$3M175
011AFRMAffirm Holdings Inc2.63%44,780$3M169
012LYFTLyft Inc2.57%206,373$3M162
013HIMSHims & Hers Health Inc2.52%109,252$3M114
014EBAYeBay Inc2.50%27,153$3M370
015RVLVRevolve Group Inc2.47%145,452$3M75

Showing 1–15 of 84 holdings

IBUY Performance

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

IBUY$8,772
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,723
Sep 22, 2025 to Sep 22, 2026. IBUY $8,772. SPY $11,723. Use the arrow keys to read each point.$7,444$9,763$12,081Sep 2025Mar 2026Sep 2026

Sep 22, 2025 – Sep 22, 2026

Returns run to the Sep 22, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for IBUY. Periods over one year show the average yearly return.
PeriodIBUY
Year to date−8.4%
1 month−7.6%
3 months+1.0%
1 year−12.3%
3 years+16.0%per year
5 years−9.7%per year
10 years+9.4%per year

As of the close, with distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for IBUY
YearReturn barIBUY
2026 YTD−8.4%
2025+15.3%
2024+20.1%
2023+38.0%
2022−55.7%
2021−23.0%
2020+123.8%

IBUY in the news

IBUY Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Sep 22, 2026.
0.12%Last 12 months
Payout per share
$0.08Last 12 months
Last payment
$0.08 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Irregular

Distribution history

2019–2026

One bar per payment. 3 payments from 2019 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.20192020202120222023202420252026YTD
Ex-datePay dateAmount per share
Dec 30, 2025Dec 31, 2025$0.08
Dec 29, 2020Dec 31, 2020$0.62
Dec 30, 2019Jan 2, 2020$0.15

IBUY Risk

How much the fund’s monthly returns vary, scaled to a year.
22.3%
Annualised · 36 months to Aug 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
0.52
vs 3-month T-bills · to Aug 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−67.4%
Trough Oct 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
1.46
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

IBUY Cost

Expense ratio0.65%
  • The middle half of E-Commerce funds
  • Median 0.63%

5 of the 10 E-Commerce funds charge less.

IBUY costs $65.00 a year on $10,000. The median E-Commerce fund costs $62.50.