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Launched · SEC filings

Amplify Online Retail ETF

IBUYNYSE ArcaAmplifyB

$72.69+1.94 (+2.74%)

As of Nov 2, 2026, 3:55 PM ET

B57/ 100

Rank 4 of 9 in E-Commerce

B57/100Rank 4 of 9inE-Commerce
Intraday session: up, 78 prints from 70.75 to 72.69. Range 71.65 to 73.11. Use the arrow keys to read each point.71.5072.0073.0010 AM12 PM2 PM4 PM
Expense ratio
0.65%
Fund size
$128M
1Y total return
−4.6%
Yield · Last 12 months
0.11%
Holdings
83
Avg volume · 30D
13K sh
52W range
low $58.08high $77.24
Launched
Filings
SEC EDGAR

The ETF.net IBUY Grade

B

Score 57 out of 100

Category
E-Commerce⁠
Rank
4 of 9
Six-pillar profile for IBUY. Scores out of 100: Cost 34, Risk 66, Mission 75, Tradability 76, Holdings 78, Durability 76. Strongest: Holdings (78). Weakest: Cost (34). No single pillar leads.

Score 57 of 100 falls in the B band. A is 70 or higher, B 55 to under 70, C 40 to under 55, D 25 to under 40, F under 25.

  • Cost

    The fund’s net expense ratio, ranked against its category.
    D34 out of 100
    Rank 6 of 9

  • Mission

    Whether the fund did what it promised, tested against its stated mandate.
    A75 out of 100
    No data

  • Risk

    How the fund held up when markets fell: downside volatility, drawdowns and tail loss.
    B66 out of 100
    Rank 2 of 9

  • Tradability

    How easy the fund is to trade: daily volume, and how far its price strays from net asset value.
    A76 out of 100
    Rank 1 of 9

  • Holdings

    How concentrated the fund is, and how complete and current its disclosed holdings are.
    A78 out of 100
    Rank 2 of 9

  • Durability

    Whether the fund is likely to stay open, judged by its age, its assets and its issuer’s assets.
    A76 out of 100
    Rank 1 of 9

Our read on IBUY

ETF.net Research

In short

BThe original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

  • One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  • Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  • Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

  • 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  • A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  • One narrow theme, and income is not the point: distributions come at most a couple of times a year.

IBUY Performance

Launched Apr 20, 2016

Shows how $10,000 changes over the selected period, with cash distributions reinvested at the closing price on each ex-dividend date.

IBUY$9,542
SPY tracks large US stocks. It provides market context, rather than representing this fund’s strategy, asset class or investment benchmark.$11,199
Oct 31, 2025 to Oct 30, 2026. IBUY $9,542. SPY $11,199. Use the arrow keys to read each point.$8,000$9,000$10,000$11,000Oct 2025Apr 2026Oct 2026

Oct 31, 2025 – Oct 30, 2026

Returns run to the Oct 30, 2026 close, with cash distributions reinvested. Each period starts on the same date that many months or years earlier. Periods over one year show the average yearly return.

Trailing total return for IBUY. Periods over one year show the average yearly return.
PeriodIBUY
Year to date−5.3%
1 month+5.6%
3 months−1.3%
1 year−4.6%
3 yearsper year+19.4%
5 yearsper year−8.6%
10 yearsper year+10.1%

With distributions reinvested.

Calendar-year total return with cash distributions hypothetically reinvested at the ex-dividend date’s closing price. The current year shows year to date.

Annual total returns for IBUY
YearReturn barIBUY
2026 YTD−5.3%
2025+15.3%

IBUY in the news

IBUY Dividends

Adds up every distribution paid per share over the last 12 months, divided by the last completed close. Distributions are counted by ex-date. Data through Oct 30, 2026.
0.11%Last 12 months
Payout per share
$0.08Last 12 months
Last payment
$0.08 per share
Paid on
Shares bought on or after this date do not qualify for this distribution.
Frequency
Irregular

Distribution history

2019–2026

One bar per payment. 3 payments from 2019 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.20192020202120222023202420252026YTD
Ex-datePay dateAmount per share
Dec 30, 2025Dec 31, 2025$0.08
Dec 29, 2020Dec 31, 2020$0.62
Dec 30, 2019Jan 2, 2020$0.15

$10,000 in IBUY 10 years ago paid $316 in dividends.

IBUY Risk

Risk pillarB66 out of 100Rank 2 of 9 in E-Commerce
How much the fund’s monthly returns vary, scaled to a year.
21.9%
Annualised · 36 months to Oct 2026
How it’s calculated: standard deviation

The sample standard deviation of monthly total returns, multiplied by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Total returns include reinvested distributions.

Return above 3-month US Treasury bills per unit of volatility.
0.72
vs 3-month T-bills · to Oct 2026
How it’s calculated: Sharpe ratio

Subtract each month’s Treasury-bill return from the fund’s monthly total return.

Divide the average of those excess returns by their sample standard deviation, then multiply by the square root of 12.

Uses up to 36 complete months, with at least 12 required. Each month uses the Treasury yield quoted at the end of the previous month.

The largest fall from a peak to the low that followed.
−66.7%
Trough Oct 2022
How it’s calculated: maximum drawdown

The largest percentage decline from an earlier peak, using total returns with reinvested distributions.

Uses up to five years through the last close, with at least 12 months required.

How strongly the fund’s returns move with its asset-class index.
1.48
vs its asset-class index
How it’s calculated: beta

The beta figure is supplied by FMP. The comparison index depends on the fund’s broad asset class.

FMP measures it over up to five years of monthly returns.

IBUY Cost

Compare IBUY and OGIG

Overpaying vs OGIG, cheapest in E-Commerce

$3,112

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • IBUY 0.65%

    $12,717

  • OGIG 0.48% Cheapest

    $9,605

$10,000
30 years

Cost over time

  • IBUY 0.65%
  • OGIG 0.48%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K051015202530IBUY $12,717OGIG $9,605

Year by year

YearIBUYOGIGOverpaying
10$1,163$865$298
20$4,440$3,328$1,112
30$12,717$9,605$3,112

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