ACSI vs VOOV

ACSIDAmerican Customer Satisfaction ETF

VOOVAVanguard S&P 500 Value ETF

In short

ACSI Most index funds rank stocks by size or price. This one ranks them by how happy the customers are, turning the long-running American Customer Satisfaction Index survey data into a concentrated basket of roughly 40 US stocks.

VOOV Vanguard takes the S&P 500, sorts it by value traits, and hands you the cheap half: roughly 400 familiar large caps, one published index, seven basis points. A value tilt without leaving the blue-chip universe.

Stated mandate

ACSI The Fund passively tracks the American Customer Satisfaction Investable Index before fees and expenses. The index selects U.S.-listed companies using customer-satisfaction data and a rules-based methodology.

VOOV The fund seeks to track the performance of the S&P 500 Value Index.

Why people hold it

• ACSI The screen is survey data, not the balance sheet. Index rules select US-listed companies using customer-satisfaction scores, an input you will not find in a standard value or momentum sort.
• The data predates the fund by decades. The ACSI has run customer interviews through a University of Michigan econometric model since 1994, covering ten sectors of the US economy.theacsi.orgumich.edu
• Rules-based and passive: the index picks, not a manager's gut. The fund has been running this same mandate since its 2016 launch, so the idea has been tested in live markets.

• VOOV Charges 0.07% a year against a 0.45% median for its index-tracker peer group. The value tilt arrives without the usual factor-fund markup.
• No manager discretion. It follows one published benchmark, the S&P 500 Value Index, holding roughly 400 large-cap names most investors already know.vanguard.com
• Running since 2010 and now a multi-billion-dollar fund, it sits among the strongest implementations in its peer group of plain index wrappers.

Worth knowing

• ACSI At 0.65% a year it runs above the 0.45% median for index-tracking funds in its group, and many times the cost of plain broad-market trackers like SCHK at 0.03%.
• It trades thinly next to mainstream index funds, so spreads can widen and the price on screen can sit away from the value of what is inside.
• About 40 holdings means each name carries real weight, and a satisfaction screen can land the sector mix well away from a broad US market fund. Distributions come once or twice a year.

• VOOV SPYV tracks the same S&P 500 Value Index for 0.04%. Same benchmark, thinner fee.
• You own one side of the index. When the growth half of the S&P 500 leads, this fund's path diverges from the headline benchmark.
• Volume is moderate rather than heavy, so spreads can run wider than the busiest large-cap ETFs. Cash comes back quarterly, not monthly.

Full ACSI profile⁠

Full VOOV profile⁠