DIVL vs HIDV

DIVLCMadison Dividend Value ETF

HIDVAAB US High Dividend ETF

In short

DIVL Most dividend funds screen for headline yield. Madison buys quality payers when their own yield sits unusually high versus its history, which usually means the crowd is nervous. Roughly 40 stocks, actively picked, paid monthly.

HIDV HIDV hunts dividends without wandering off the map: an active, systematic screen on value, quality and momentum, wrapped around S&P 500-like market participation. Income tilt, core-equity shape.

Stated mandate

DIVL The Fund seeks current income while also providing an opportunity for capital appreciation.

HIDV HIDV is an active U.S. equity ETF seeking core U.S. equity exposure, attractive dividend income, and capital appreciation. Its systematic process is designed to identify dividend opportunities while maintaining diversified, market-like participation.

Why people hold it

• DIVL The screen is spelled out: yield at least 110% of the S&P 500's, market cap above $1 billion, a strong balance sheet, and a dividend the manager expects to keep rising.sec.gov
• Relative yield discipline favors stocks whose dividend yields sit in the top quarter of their own historic range. A valuation trigger, not a raw-yield chase.madisonfunds.commadisonfunds.com 2
• Concentrated by design, around 40 names with at least 80% of assets in dividend payers, and income goes out monthly rather than quarterly.sec.gov

• HIDV Charges 0.35%, well under the 0.55% median for active US dividend funds, and undercuts active peers like TDVG (0.50%) and BGIG (0.45%).
• Stock picking is systematic, not vibes: AB advertises value, quality and momentum as the levers. You can see what drives the portfolio.alliancebernstein.com
• Roughly 110 US names measured against the S&P 500, so the income tilt sits inside diversified core exposure rather than a narrow yield corner. Pays quarterly.
• Stacks up as one of the stronger builds among the three dozen-odd active dividend-income ETFs we track.

Worth knowing

• DIVL At 0.65% it runs above the dividend-income median and well above active peers like CGDV (0.33%) and TDVG (0.50%). Stock picking is what you're paying up for.
• Thinly traded next to the category's heavyweights, so the spread is part of your cost of entry, not just the expense ratio.
• Launched in 2023, so the ETF itself is young, though relative yield is Madison's long-running house approach to dividend investing.madisoninvestments.com

• HIDV A smaller, thinly traded fund. Spreads can be wider than the category giants, so limit orders matter more here.
• Launched in 2023, so the live record is short relative to older dividend franchises.
• Fully invested US stock fund with no downside cushion. A dividend tilt is not a shock absorber when the market drops.

Full DIVL profile⁠

Full HIDV profile⁠