BUYB vs VONV

BUYBCProShares S&P 500 Buyback Aristocrats ETF

VONVAVanguard Russell 1000 Value ETF

In short

BUYB Dividend Aristocrats, but for share counts. BUYB was the first ETF built on S&P 500 companies that have shrunk their shares outstanding 10 years running, then weights them equally so no single mega-cap runs the show.

VONV The plain-vanilla value trade, done cheap: about 900 large US value stocks, full replication of the Russell 1000 Value Index, 0.06% a year. No factor cocktail, no premium price tag, and one of the strongest implementations in its factor peer group.

Stated mandate

BUYB The Fund seeks to track, before fees and expenses, the performance of the S&P 500 Buyback Aristocrats Index. It uses a passive approach and generally invests in the index components or representative instruments.

VONV The fund seeks to track the Russell 1000 Value Index, representing large-capitalization value stocks in the United States. It uses passive indexing and full replication to remain closely aligned with that benchmark.

Why people hold it

• BUYB A streak test, not a snapshot: the index picks S&P 500 names that reduced common shares outstanding for at least 10 consecutive years, so a single splashy buyback year doesn't earn a seat.sec.gov
• Equal weighting across a minimum of 40 companies gives every holding the same starting slice, a very different shape from cap-weighted large-cap exposure.sec.gov
• First mover on the idea: ProShares launched it in 2026 as the first ETF invested exclusively in companies with a persistent record of buying back their stock.proshares.com
• Shrinking share counts show up in share price rather than cash in your account, and the fund's own payout schedule is once or twice a year, not monthly.

• VONV 0.06% a year, a fraction of the typical fee among factor ETFs. On a rules-based value index there is little room for cleverness, so cost does most of the work.vanguard.com
• Full replication, not sampling: it owns the index's roughly 900 names and has stayed tightly aligned with the Russell 1000 Value benchmark since launching in 2010.
• Same Russell benchmark as pricier rivals for less: the Goldman MarketBeta version (GVUS) charges 0.12% to track the identical value index.
• A multi-billion-dollar fund that trades actively, among the easiest in its group to get in and out of, and it distributes quarterly.

Worth knowing

• BUYB The 0.39% fee sits above the 0.29% median for its multifactor peer group, and index heavyweights like VYM (0.04%) and FNDX (0.25%) charge far less for broad large-cap factor exposure.
• A 2026 launch means no long tracking record yet, and a small, lightly traded fund can show wider bid/ask spreads than the category's established names.
• Buyback programs can be trimmed, paused, or timed poorly, and if too few companies clear the 10-year bar the index steps the requirement down toward five years.sec.govproshares.com

• VONV One screen, one style. Value only, with no quality or momentum overlay, so the ride follows the value side of the market wherever it goes.vanguard.com
• This is the entire value bucket, not a best-ideas portfolio. About 900 holdings means results hug the large-cap value category rather than stray from it.
• Cheaper exists nearby: Vanguard's VYM charges 0.04%, but it screens for dividend yield, a different portfolio than a Russell value index.

Full BUYB profile⁠

Full VONV profile⁠