EMOT vs JQUA: Grades, Fees and Holdings Compared

First Trust S&P 500 Economic Moat ETF

EMOTDNYSE Arca

JPMorgan U.S. Quality Factor ETF

JQUAANYSE Arca

Overlap

26.5%by weight

Expense ratio

JQUA −0.48pt a year

EMOT0.60%JQUA0.12%

Avg volume · 30D

JQUA 844.2×the volume

EMOT708JQUA598K

EMOT vs JQUA Performance

Oct 31, 2025 – Oct 30, 2026

+12.9%EMOT+21.8%JQUA

Expense ratio: EMOT 0.60%; JQUA 0.12%, better
Fund size: EMOT $3M; JQUA $9.55B
1Y total return: EMOT +12.9%; JQUA +21.8%, better
Yield (12M): EMOT 1.04%; JQUA 1.05%, better
Holdings: EMOT 51; JQUA 310
Avg volume (30D): EMOT 708 sh; JQUA 598K sh, better
NAV per share: EMOT $26.68; JQUA $75.49
52W range

ETF.net Grade

Pillar letters and Scores for EMOT, JQUA, with each pillar’s weight
Pillar	EMOT	JQUA
Cost30% weight	F2	A100Higher
Mission25% weight	C40	A79Higher
Risk15% weight	C53	A80Higher
Tradability15% weight	F12	C54Higher
Holdings10% weight	B68	A83Higher
Durability5% weight	D26	A75Higher

Rank among US Quality Index funds

How we build Categories ›

Same Category. EMOT and JQUA are both graded against the same 26 US Quality Index funds, so their Grades compare head to head.

US Quality Index⁠

Category · 26 funds

See all 26 ›

JQUA ranks 1st and EMOT 24th of 26 funds in the US Quality Index Category.

Rank 1AJQUAJPMorgan U.S. Quality Factor ETFScore 81
Rank 1AQUALiShares MSCI USA Quality Factor ETFScore 81
Rank 23DABOTAbacus FCF Innovation Leaders ETFScore 31
Rank 24DEMOTFirst Trust S&P 500 Economic Moat ETFScore 28
Rank 25FOWNCorgi Inside Ownership 100 ETFScore 24

Our read on each fund

ETF.net Research

EMOTDFirst Trust S&P 500 Economic Moat ETF

JQUAAJPMorgan U.S. Quality Factor ETF

In short

EMOT Moat investing, done S&P's way: EMOT narrows the S&P 500 to roughly 50 companies flagged for durable competitive advantage and holds them outright. A 2024 First Trust launch with a concentrated quality tilt.

JQUA Quality investing without the quality price tag. JQUA screens U.S. companies for profitability and strong balance-sheet traits, and charges 0.12%, the lowest fee in the quality-factor group we track.

Stated mandate

EMOT The Fund seeks to track, before fees and expenses, the price and yield performance of the S&P 500 Economic Moat Index. It normally invests at least 80% of net assets in index securities and generally uses full replication.

JQUA JQUA is designed to provide domestic equity exposure focused on companies with strong quality and profitability characteristics, using a rules-based approach intended to enhance returns.

Why people hold it

EMOT One job, stated plainly: hold the S&P 500 Economic Moat Index by full replication, with at least 80% of net assets in index securities.ftportfolios.com
The moat call comes from a published index rule set, not a manager's hunch, so the quality screen it advertises is the one you actually own.ftportfolios.com
Concentration with intent: roughly 50 stocks rather than 500, so the tilt shows up in the portfolio instead of getting diluted. Pays quarterly.

JQUA 0.12% a year, against a roughly 0.29% median for quality-factor funds, and it undercuts the bigger badges QUAL and FQAL at 0.15%.
About 300 U.S. names selected on quality and profitability: a broad core-shaped sleeve, not a concentrated wager on a dozen balance sheets.
Live since 2017 and now a multi-billion-dollar, actively traded fund, so it has both a real track record and daily two-way flow.
One of the stronger implementations in its peer group: it stays close to the JP Morgan US Quality Factor Index it follows while keeping costs at the bottom of the group.

Worth knowing

EMOT At 0.60% a year, the fee sits well above the typical US multifactor ETF; large-cap peers like FNDX (0.25%) and IUSG (0.04%) charge a fraction of it.
A small, thinly traded fund, which typically means wider bid-ask spreads than the household names in this category.
Live since 2024, so the track record is short and hasn't seen a full market cycle.

JQUA A quality screen is a tilt, not a shield. Owning profitable companies means owning less of everything else, and that gap cuts both ways.
Trades actively, though it is not the most heavily traded fund on the quality-factor shelf, which matters more for large orders than small ones.
Distributions land quarterly and fall out of what the screen owns. Income is a byproduct here, not the mandate.

Full EMOT profile⁠

Full JQUA profile⁠

EMOT vs JQUA Holdings

How EMOT and JQUA differ

Overlap by weight

26.5%

Shared holdings make up 78.8% of EMOT and 26.6% of JQUA.

Level by level

Holdings39 in both26.5%
Sector11 Sectors75.2%
Asset classEquity100%
Countryby domicile99.5%

Sector

Sector weights in EMOT and JQUA, widest gap first
Sector	More in EMOTMore in JQUA	EMOT	JQUA
Consumer Discretionary	EMOT +12.9 points	21.8%	8.9%
Consumer Staples	EMOT +8.1 points	13.6%	5.5%
Financials	JQUA +6.5 points	6.6%	13.1%
Technology	JQUA +6.4 points	35.2%	41.6%
Health Care	EMOT +3.8 points	12.8%	9.0%
Industrials	JQUA +3.4 points	3.7%	7.1%
Energy	JQUA +2.3 points	1.8%	4.1%
Real Estate	JQUA +2.2 points	0.0%	2.2%
Materials	JQUA +1.9 points	0.0%	1.9%
Utilities	JQUA +1.1 points	0.0%	1.1%
Communication	JQUA +1.0 points	4.5%	5.5%

Country, concentration and asset class

Country by domicile

Country weights in EMOT and JQUA, widest gap first
Country	More in EMOTMore in JQUA	EMOT	JQUA
United States	EMOT +0.5 points	100.0%	99.5%
Switzerland	JQUA +0.5 points	0.0%	0.5%

Concentration

Weight in the 10 largest Holdings

EMOT24.8%
JQUA18.7%

Securities held

EMOT50
JQUA308

Asset class

EMOT: Equity
JQUA: Equity

Holdings

Only in EMOT11
In both39
Only in JQUA269

Only in EMOT

11 securities, 21.0% of EMOT by weight

McKesson Corporation2.46%
Eli Lilly and Company2.44%
Cencora, Inc.2.28%
AutoZone, Inc.2.02%
Amazon.com, Inc.1.96%
Lowe's Companies, Inc.1.88%
PepsiCo, Inc.1.85%
Texas Pacific Land Corporation1.71%
NIKE, Inc. (Class B)1.71%
Alphabet Inc. (Class C)1.53%
Fair Isaac Corporation1.12%

Only in JQUA

269 securities, 73.4% of JQUA by weight

Exxonmobil Holdings Corp2.01%
Advanced Micro Devices1.83%
Berkshire Hathaway Inc1.73%
Micron Technology Inc1.72%
Johnson & Johnson Common1.61%
Alphabet Inc-Cl A -1.47%
AbbVie Inc Common Stock1.40%
Costco Wholesale Corp1.27%
Palantir Technologies Inc1.23%
Cisco Systems Inc Common1.17%
Merck & Co Inc Common1.11%
Palo Alto Networks Inc0.95%
Crowdstrike Holdings Inc0.86%
Chevron Corp Common Stock0.78%
Linde PLC Common Stock0.75%
Gilead Sciences Inc0.75%
Analog Devices Inc0.74%
Ge Vernova Inc Common0.71%
Union Pacific Corp0.65%
BlackRock Inc Common0.63%
Salesforce.com Inc.0.63%
Accenture PLC Common0.59%
Altria Group Inc Common0.55%
Sandisk Corp Common0.55%
Tjx Cos Inc/The Common0.55%
Chubb Ltd Common Stock0.47%
Western Digital Corp0.47%
Marsh & Mclennan Cos Inc0.46%
Conocophillips Common0.45%
Bristol-Myers Squibb Co0.45%
Snowflake Inc Common0.44%
Intuit Inc Common Stock0.43%
Cadence Design Systems0.43%
Waste Management Inc0.41%
Datadog Inc Common Stock0.41%
Skyworks Solutions Inc0.41%
S&P Global Inc Common0.41%
Travelers Cos Inc/The0.41%
Servicenow Inc Common0.41%
Marriott International0.40%
Monster Beverage Corp0.37%
Aon PLC Common Stock USD0.36%
Moody's Corp Common0.36%
Cme Group Inc Common0.36%
Illinois Tool Works Inc0.36%
Autodesk Inc Common0.36%
Ross Stores Inc Common0.35%
Hilton Worldwide Holdings0.35%
Regeneron Pharmaceuticals0.35%
Ebay Inc Common Stock USD0.34%

Weight gaps

All 39 Holdings in both funds, largest gap first.

Holding weights in EMOT and JQUA, widest gap first
Holding	More in EMOTMore in JQUA	EMOT	JQUA
Mettler-Toledo International Inc.MTD	EMOT +2.56 points	2.89%	0.33%
Automatic Data Processing, Inc.ADP	EMOT +2.04 points	2.47%	0.43%
The Coca-Cola CompanyKO	EMOT +2.03 points	2.18%	0.15%
HP Inc.HPQ	EMOT +2.02 points	2.26%	0.24%
Paychex, Inc.PAYX	EMOT +1.95 points	2.15%	0.20%
Lockheed Martin CorporationLMT	EMOT +1.86 points	2.36%	0.50%
Kimberly-Clark CorporationKMB	EMOT +1.82 points	2.06%	0.24%
VeriSign, Inc.VRSN	EMOT +1.80 points	2.07%	0.27%
The Progressive CorporationPGR	EMOT +1.79 points	2.20%	0.41%
Walmart Inc.WMT	EMOT +1.76 points	1.99%	0.23%
Yum! Brands, Inc.YUM	EMOT +1.74 points	2.00%	0.26%
Philip Morris International Inc.PM	EMOT +1.73 points	2.21%	0.48%
Zoetis Inc.ZTS	EMOT +1.70 points	1.90%	0.20%
Copart, Inc.CPRT	EMOT +1.70 points	1.86%	0.16%
IDEXX Laboratories, Inc.IDXX	EMOT +1.66 points	1.92%	0.26%
Colgate-Palmolive CompanyCL	EMOT +1.66 points	2.06%	0.40%
Adobe IncorporatedADBE	EMOT +1.65 points	2.08%	0.43%
Starbucks CorporationSBUX	EMOT +1.62 points	2.04%	0.42%
lululemon athletica inc.LULU	EMOT +1.59 points	1.75%	0.16%
O'Reilly Automotive, Inc.ORLY	EMOT +1.58 points	1.89%	0.31%
Fortinet, Inc.FTNT	EMOT +1.52 points	1.90%	0.38%
Booking Holdings Inc.BKNG	EMOT +1.42 points	1.79%	0.37%
Tapestry, Inc.TPR	EMOT +1.36 points	1.60%	0.24%
Jabil Inc.JBL	EMOT +1.30 points	1.50%	0.20%
McDonald's CorporationMCD	EMOT +1.18 points	1.77%	0.59%
Texas Instruments IncorporatedTXN	EMOT +1.16 points	2.07%	0.91%
The Home Depot, Inc.HD	EMOT +1.05 points	2.00%	0.95%
The Procter & Gamble CompanyPG	EMOT +1.05 points	2.10%	1.05%
QUALCOMM IncorporatedQCOM	EMOT +1.04 points	1.67%	0.63%
Mastercard IncorporatedMA	EMOT +1.03 points	2.53%	1.50%
KLA CorporationKLAC	EMOT +0.75 points	1.43%	0.68%
Applied Materials, Inc.AMAT	EMOT +0.73 points	1.52%	0.79%
Lam Research CorporationLRCX	EMOT +0.64 points	1.44%	0.80%
Visa Inc. (Class A)V	EMOT +0.57 points	2.48%	1.91%
Microsoft CorporationMSFT	EMOT +0.48 points	2.54%	2.06%
Meta Platforms, Inc. (Class A)META	EMOT +0.34 points	2.10%	1.76%
NVIDIA CorporationNVDA	EMOT +0.23 points	1.98%	1.75%
Apple Inc.AAPL	EMOT +0.18 points	2.30%	2.12%
Broadcom Inc.AVGO	JQUA +0.10 points	1.70%	1.80%

All 50 EMOT holdings⁠All 308 JQUA holdings⁠

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

EMOT vs JQUA Cost

Overpaying EMOT vs JQUA

$9,297

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

EMOT 0.60%
$11,817
JQUA 0.12%
$2,520

Amount$10,000

Years30 years

Cost over time

EMOT 0.60%
JQUA 0.12%
Overpaying

Year by year

Year	EMOT	JQUA	Overpaying
10	$1,076	$220	$856
20	$4,116	$859	$3,257
30	$11,817	$2,520	$9,297

Expense ratio

0.60%EMOT
0.12%JQUA, cheaper

JQUA0.12%EMOT0.60%

0.12%0.60%

Middle half of US Quality Index funds
Median 0.39%

JQUA cheapest of 26 funds

EMOT 25th cheapest of 26 funds

EMOT vs JQUA Dividends

Last 12 months to Oct 30, 2026

Yield (12M): EMOT 1.04%; JQUA 1.05%, better
Payout (12M): EMOT $0.28; JQUA $0.79
Last payment: EMOT $0.04; JQUA $0.18
Ex-dividend: EMOT Sep 24, 2026; JQUA Sep 22, 2026
Paid on: EMOT Sep 30, 2026; JQUA Sep 24, 2026
Frequency: EMOT Quarterly; JQUA Quarterly

Distribution history

Per share, 2017 to 2026, same scale for both

EMOTQuarterly · 7 paymentsAll EMOT payments⁠

JQUAQuarterly · 37 paymentsAll JQUA payments⁠

EMOT vs JQUA Risk

Fall from peak · 5 years

This chart needs five years of history for both funds.

Risk facts

VolatilityStd dev, 3 years: EMOT 11.7%since Jul 2024JQUA 11.6%
Return per unit of riskSharpe ratio, 3 years: EMOT 0.85since Jul 2024JQUA 1.47
Worst fallMax drawdown, 5 years: EMOT −16.4%since Jun 2024JQUA −22.5%
Market sensitivityBeta, 5 years: EMOT 0.82JQUA 0.91; Market = 1

EMOT and JQUA in the news

All news⁠

New ETFs
Jensen's first passive ETF charges 0.25% for a 10-year profit test
Oct 5, 2026JQUA
Category Review
Cash-flow quality returned 42% while QUAL returned 17%
Updated Sep 22, 2026JQUA

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EMOT vs JQUA

In short

Stated mandate

Why people hold it

Worth knowing

How EMOT and JQUA differ

Level by level

Sector

Country, concentration and asset class

Country by domicile

Concentration

Asset class

Holdings

Only in EMOT

Only in JQUA

Weight gaps

Cost over time

Year by year

Distribution history

Fall from peak · 5 years

Risk facts

Jensen's first passive ETF charges 0.25% for a 10-year profit test

Cash-flow quality returned 42% while QUAL returned 17%

How EMOT and JQUA differ

Level by level

Sector

Country, concentration and asset class

Country by domicile

Concentration

Asset class

Holdings

Only in EMOT

Only in JQUA

Weight gaps