Skip to content
etf.net

BUYZ vs OGIG

Franklin Disruptive Commerce ETF

BUYZBCboe

ALPS O'Shares Global Internet Giants ETF

OGIGBNYSE Arca

Overlap

Expense ratio

OGIG −0.02pt a year

BUYZ0.50%OGIG0.48%

Avg volume · 30D

OGIG 23.8×the volume

BUYZ352OGIG8.39K

5Y return · a year

OGIG +3.3pt

BUYZ−6.9%OGIG−3.6%

BUYZ vs OGIG Performance

Oct 29, 2021 – Oct 30, 2026

−30.0%BUYZ−16.8%OGIG

Oct 29, 2021 to Oct 30, 2026. BUYZ −30.0%. OGIG −16.8%. Use the arrow keys to read each point.−60%−50%−40%0%Oct 2021Apr 2024Oct 2026
Expense ratio
BUYZ 0.50%
OGIG 0.48%, better
Fund size
BUYZ $5M
OGIG $95M
1Y total return
BUYZ −16.9%, better
OGIG −18.9%
Yield (12M)
BUYZ 0.00%
OGIG No data
Holdings
BUYZ 59
OGIG 51
Avg volume (30D)
BUYZ 352 sh
OGIG 8.39K sh, better
NAV per share
BUYZ $35.33
OGIG $46.83
52W range

ETF.net Grade

BUYZ: Cost 76, Risk 41, Mission not scored, Tradability 47, Holdings 58, Durability 40. OGIG: Cost 91, Risk 40, Mission not scored, Tradability 60, Holdings 65, Durability 59.
Pillar letters and Scores for BUYZ, OGIG, with each pillar’s weight
PillarBUYZOGIG
Cost30% weightA76A91Higher
Mission25% weightNot scoredNot scored
Risk15% weightC41HigherC40
Tradability15% weightC47B60Higher
Holdings10% weightB58B65Higher
Durability5% weightC40B59Higher

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. BUYZ and OGIG are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

OGIG ranks 1st and BUYZ 3rd of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57

Our read on each fund

ETF.net Research

BUYZBFranklin Disruptive Commerce ETF

OGIGBALPS O'Shares Global Internet Giants ETF

In short

BUYZ The active pick in a mostly index-run e-commerce aisle. Franklin's managers hand-select roughly 60 companies across online retail, payments, logistics and delivery software, and charge 0.50% to do it, under the median fund in the group.

OGIG Most e-commerce ETFs stop at the US border. OGIG casts a global net over internet and online-commerce giants, screens them for growth and quality, and does it for less than the typical fund in its niche.

Stated mandate

BUYZ The Fund seeks capital appreciation through an actively managed portfolio focused on companies benefiting from disruptive commerce, including e-commerce, electronic payments, logistics, delivery, software, and innovative marketing.

OGIG OGIG is a rules-based ETF providing exposure to large global companies whose revenue is primarily derived from internet technology and e-commerce, with an emphasis on above-average growth.

Why people hold it

  • BUYZ Actively managed, so the lineup can shift with the theme instead of waiting on an index reconstitution calendar.
  • 0.50% expense ratio comes in below the median e-commerce fund and undercuts index rivals like IBUY (0.65%) and ONLN (0.58%).
  • Defines commerce widely: electronic payments, logistics, delivery, software and marketing, not just online storefronts.
  • About 60 holdings keeps it a concentrated read on the theme rather than a watered-down tech proxy.
  • OGIG Cheap for the theme: a 0.48% expense ratio against a category median of 0.65%, undercutting rivals like IBUY, ISHP and ONLN.
  • Genuinely global mandate: the O'Shares Global Internet Giants Index reaches for internet and e-commerce revenue wherever it is earned, not just US names.alpsfunds.com
  • Rules-based rather than buy-everything-online: the index leans on growth and quality screens, so the basket skews toward large companies with above-average growth.
  • On the whole package (cost, structure, portfolio build), one of the strongest implementations among e-commerce theme funds.

Worth knowing

  • BUYZ Thinly traded. Limit orders matter more here than with the category's household names.
  • One of the smaller funds in its cohort, and small asset bases can mean wider spreads and a higher chance of closure.
  • Built for capital appreciation, not cash flow: income dividends are declared annually at most.
  • OGIG Thinly traded and modest in size, so spreads can run wider than in the category's busiest funds.
  • Concentrated by design: roughly 70 stocks in one high-growth theme, plus foreign-market exposure, means sharper swings than a broad index.
  • Built for growth, not income. Distributions come annually or semiannually rather than on a monthly or quarterly schedule.

Full BUYZ profile⁠

Full OGIG profile⁠

BUYZ vs OGIG Holdings

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

BUYZ vs OGIG Cost

Overpaying BUYZ vs OGIG

$374

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • BUYZ 0.50%

    $9,979

  • OGIG 0.48%

    $9,605

$10,000
30 years

Cost over time

  • BUYZ 0.50%
  • OGIG 0.48%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$2K$4K$6K$8K$10K051015202530BUYZ $9,979OGIG $9,605

Year by year

YearBUYZOGIGOverpaying
10$900$865$35
20$3,460$3,328$132
30$9,979$9,605$374

Expense ratio

  • 0.50%BUYZ
  • 0.48%OGIG, cheaper
  • Middle half of E-Commerce funds
  • Median 0.60%

OGIG cheapest of 9 funds

BUYZ 2nd cheapest of 9 funds

BUYZ vs OGIG Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
BUYZ 0.00%
OGIG No data
Payout (12M)
BUYZ None
OGIG No data
Last payment
BUYZ No data
OGIG $0.04
Ex-dividend
BUYZ No data
OGIG Dec 18, 2025
Paid on
BUYZ No data
OGIG Dec 23, 2025
Frequency
BUYZ No data
OGIG Irregular

Distribution history

Per share, 2021 to 2026, same scale for both

BUYZ2 paymentsAll BUYZ payments⁠
One bar per payment. 2 payments from 2021 to 2026 YTD. Dec 13, 2021 $0.32; Dec 20, 2024 $0.03. Use the arrow keys to read each point.$0$0.2520232026YTD
OGIGIrregular · 1 paymentAll OGIG payments⁠
One bar per payment. 1 payment from 2021 to 2026 YTD. Dec 18, 2025 $0.04. Use the arrow keys to read each point.$0$0.2520232026YTD

BUYZ vs OGIG Risk

Fall from peak · 5 years

  • BUYZ
  • OGIG
Oct 29, 2021 to Oct 30, 2026. Worst fall: BUYZ −61.7% · Oct 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
BUYZ 20.2%, betterOGIG 23.0%
Return per unit of riskSharpe ratio, 3 years
BUYZ 0.55OGIG 0.57, better
Worst fallMax drawdown, 5 years
BUYZ −61.7%, betterOGIG −62.8%
Market sensitivityBeta, 5 years
BUYZ 1.25OGIG 1.36

Popular comparisons

  • BUYZBvsEBIZB

    Franklin Disruptive Commerce ETF · Global X E-commerce ETF

    Expense ratio
    0.50% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • OGIGBvsEBIZB

    ALPS O'Shares Global Internet Giants ETF · Global X E-commerce ETF

    Expense ratio
    0.48% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsIBUYB

    Franklin Disruptive Commerce ETF · Amplify Online Retail ETF

    Expense ratio
    0.50% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • OGIGBvsIBUYB

    ALPS O'Shares Global Internet Giants ETF · Amplify Online Retail ETF

    Expense ratio
    0.48% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsONLNB

    Franklin Disruptive Commerce ETF · ProShares Online Retail ETF

    Expense ratio
    0.50% · 0.58%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • OGIGBvsONLNB

    ALPS O'Shares Global Internet Giants ETF · ProShares Online Retail ETF

    Expense ratio
    0.48% · 0.58%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.