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BUYZ vs IBUY

Franklin Disruptive Commerce ETF

BUYZBCboe

Amplify Online Retail ETF

IBUYBNYSE Arca

Overlap

Expense ratio

BUYZ −0.15pt a year

BUYZ0.50%IBUY0.65%

Avg volume · 30D

IBUY 37.0×the volume

BUYZ352IBUY13K

5Y return · a year

BUYZ +1.7pt

BUYZ−6.9%IBUY−8.6%

BUYZ vs IBUY Performance

Oct 29, 2021 – Oct 30, 2026

−30.0%BUYZ−36.2%IBUY

Oct 29, 2021 to Oct 30, 2026. BUYZ −30.0%. IBUY −36.2%. Use the arrow keys to read each point.−60%−50%−20%−10%0%Oct 2021Apr 2024Oct 2026
Expense ratio
BUYZ 0.50%, better
IBUY 0.65%
Fund size
BUYZ $5M
IBUY $128M
1Y total return
BUYZ −16.9%
IBUY −4.6%, better
Yield (12M)
BUYZ 0.00%
IBUY 0.11%, better
Holdings
BUYZ 59
IBUY 83
Avg volume (30D)
BUYZ 352 sh
IBUY 13K sh, better
NAV per share
BUYZ $35.33
IBUY $70.90
52W range

ETF.net Grade

BUYZ: Cost 76, Risk 41, Mission not scored, Tradability 47, Holdings 58, Durability 40. IBUY: Cost 34, Risk 66, Mission 75, Tradability 76, Holdings 78, Durability 76.
Pillar letters and Scores for BUYZ, IBUY, with each pillar’s weight
PillarBUYZIBUY
Cost30% weightA76HigherD34
Mission25% weightNot scoredA75
Risk15% weightC41B66Higher
Tradability15% weightC47A76Higher
Holdings10% weightB58A78Higher
Durability5% weightC40A76Higher

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. BUYZ and IBUY are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

BUYZ ranks 3rd and IBUY 4th of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57
  5. Rank 5BONLNProShares Online Retail ETFScore 56

Our read on each fund

ETF.net Research

BUYZBFranklin Disruptive Commerce ETF

IBUYBAmplify Online Retail ETF

In short

BUYZ The active pick in a mostly index-run e-commerce aisle. Franklin's managers hand-select roughly 60 companies across online retail, payments, logistics and delivery software, and charge 0.50% to do it, under the median fund in the group.

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

BUYZ The Fund seeks capital appreciation through an actively managed portfolio focused on companies benefiting from disruptive commerce, including e-commerce, electronic payments, logistics, delivery, software, and innovative marketing.

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

  • BUYZ Actively managed, so the lineup can shift with the theme instead of waiting on an index reconstitution calendar.
  • 0.50% expense ratio comes in below the median e-commerce fund and undercuts index rivals like IBUY (0.65%) and ONLN (0.58%).
  • Defines commerce widely: electronic payments, logistics, delivery, software and marketing, not just online storefronts.
  • About 60 holdings keeps it a concentrated read on the theme rather than a watered-down tech proxy.
  • IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  • Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  • Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

  • BUYZ Thinly traded. Limit orders matter more here than with the category's household names.
  • One of the smaller funds in its cohort, and small asset bases can mean wider spreads and a higher chance of closure.
  • Built for capital appreciation, not cash flow: income dividends are declared annually at most.
  • IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  • A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  • One narrow theme, and income is not the point: distributions come at most a couple of times a year.

Full BUYZ profile⁠

Full IBUY profile⁠

BUYZ vs IBUY Holdings

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

BUYZ vs IBUY Cost

Overpaying IBUY vs BUYZ

$2,738

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • BUYZ 0.50%

    $9,979

  • IBUY 0.65%

    $12,717

$10,000
30 years

Cost over time

  • BUYZ 0.50%
  • IBUY 0.65%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K051015202530IBUY $12,717BUYZ $9,979

Year by year

YearBUYZIBUYOverpaying
10$900$1,163$263
20$3,460$4,440$980
30$9,979$12,717$2,738

Expense ratio

  • 0.50%BUYZ, cheaper
  • 0.65%IBUY
  • Middle half of E-Commerce funds
  • Median 0.60%

BUYZ 2nd cheapest of 9 funds

IBUY 6th cheapest of 9 funds

BUYZ vs IBUY Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
BUYZ 0.00%
IBUY 0.11%, better
Payout (12M)
BUYZ None
IBUY $0.08
Last payment
BUYZ No data
IBUY $0.08
Ex-dividend
BUYZ No data
IBUY Dec 30, 2025
Paid on
BUYZ No data
IBUY Dec 31, 2025
Frequency
BUYZ No data
IBUY Irregular

Distribution history

Per share, 2019 to 2026, same scale for both

BUYZ2 paymentsAll BUYZ payments⁠
One bar per payment. 2 payments from 2019 to 2026 YTD. Dec 13, 2021 $0.32; Dec 20, 2024 $0.03. Use the arrow keys to read each point.$0$0.50202020232026YTD
IBUYIrregular · 3 paymentsAll IBUY payments⁠
One bar per payment. 3 payments from 2019 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.$0$0.50202020232026YTD

BUYZ vs IBUY Risk

Fall from peak · 5 years

  • BUYZ
  • IBUY
Oct 29, 2021 to Oct 30, 2026. Worst fall: IBUY −66.7% · Oct 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
BUYZ 20.2%, betterIBUY 21.9%
Return per unit of riskSharpe ratio, 3 years
BUYZ 0.55IBUY 0.72, better
Worst fallMax drawdown, 5 years
BUYZ −61.7%, betterIBUY −66.7%
Market sensitivityBeta, 5 years
BUYZ 1.25IBUY 1.48

BUYZ and IBUY in the news

All news⁠

Popular comparisons

  • BUYZBvsOGIGB

    Franklin Disruptive Commerce ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.50% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • IBUYBvsOGIGB

    Amplify Online Retail ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.65% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsEBIZB

    Franklin Disruptive Commerce ETF · Global X E-commerce ETF

    Expense ratio
    0.50% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • IBUYBvsEBIZB

    Amplify Online Retail ETF · Global X E-commerce ETF

    Expense ratio
    0.65% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsONLNB

    Franklin Disruptive Commerce ETF · ProShares Online Retail ETF

    Expense ratio
    0.50% · 0.58%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • IBUYBvsONLNB

    Amplify Online Retail ETF · ProShares Online Retail ETF

    Expense ratio
    0.65% · 0.58%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.