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BUYZ vs ONLN

Franklin Disruptive Commerce ETF

BUYZBCboe

ProShares Online Retail ETF

ONLNBNYSE Arca

Overlap

Expense ratio

BUYZ −0.08pt a year

BUYZ0.50%ONLN0.58%

Avg volume · 30D

ONLN 14.0×the volume

BUYZ352ONLN4.92K

5Y return · a year

ONLN +3.5pt

BUYZ−6.9%ONLN−3.4%

BUYZ vs ONLN Performance

Oct 29, 2021 – Oct 30, 2026

−30.0%BUYZ−15.9%ONLN

Oct 29, 2021 to Oct 30, 2026. BUYZ −30.0%. ONLN −15.9%. Use the arrow keys to read each point.−60%−50%−40%0%Oct 2021Apr 2024Oct 2026
Expense ratio
BUYZ 0.50%, better
ONLN 0.58%
Fund size
BUYZ $5M
ONLN $58M
1Y total return
BUYZ −16.9%
ONLN −5.4%, better
Yield (12M)
BUYZ 0.00%
ONLN 0.30%, better
Holdings
BUYZ 59
ONLN 22
Avg volume (30D)
BUYZ 352 sh
ONLN 4.92K sh, better
NAV per share
BUYZ $35.33
ONLN $56.64
52W range

ETF.net Grade

BUYZ: Cost 76, Risk 41, Mission not scored, Tradability 47, Holdings 58, Durability 40. ONLN: Cost 60, Risk 64, Mission not scored, Tradability 62, Holdings 25, Durability 60.
Pillar letters and Scores for BUYZ, ONLN, with each pillar’s weight
PillarBUYZONLN
Cost30% weightA76HigherB60
Mission25% weightNot scoredNot scored
Risk15% weightC41B64Higher
Tradability15% weightC47B62Higher
Holdings10% weightB58HigherD25
Durability5% weightC40B60Higher

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. BUYZ and ONLN are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

BUYZ ranks 3rd and ONLN 5th of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57
  5. Rank 5BONLNProShares Online Retail ETFScore 56
  6. Rank 6CISHPFirst Trust S-Network E-Commerce ETFScore 53

Our read on each fund

ETF.net Research

BUYZBFranklin Disruptive Commerce ETF

ONLNBProShares Online Retail ETF

In short

BUYZ The active pick in a mostly index-run e-commerce aisle. Franklin's managers hand-select roughly 60 companies across online retail, payments, logistics and delivery software, and charge 0.50% to do it, under the median fund in the group.

ONLN The internet's storefronts in one ticker: a global, index-tracked basket of retailers whose business runs through the checkout page rather than the mall. Live since 2018, and priced under the typical e-commerce fund.

Stated mandate

BUYZ The Fund seeks capital appreciation through an actively managed portfolio focused on companies benefiting from disruptive commerce, including e-commerce, electronic payments, logistics, delivery, software, and innovative marketing.

ONLN ONLN invests in a global portfolio of companies focused on the rising e-commerce theme.

Why people hold it

  • BUYZ Actively managed, so the lineup can shift with the theme instead of waiting on an index reconstitution calendar.
  • 0.50% expense ratio comes in below the median e-commerce fund and undercuts index rivals like IBUY (0.65%) and ONLN (0.58%).
  • Defines commerce widely: electronic payments, logistics, delivery, software and marketing, not just online storefronts.
  • About 60 holdings keeps it a concentrated read on the theme rather than a watered-down tech proxy.
  • ONLN Charges 0.58% a year, below the median fee in its e-commerce peer group and under IBUY's 0.65%.
  • Pure-play mandate: tracks the ProShares Online Retail Index, a global set of companies built around the e-commerce theme, not a broad tech grab bag.
  • One of the earlier funds in the space, trading since 2018, and it grades in the upper half of its 11-fund e-commerce cohort.
  • Pays distributions on a quarterly schedule.

Worth knowing

  • BUYZ Thinly traded. Limit orders matter more here than with the category's household names.
  • One of the smaller funds in its cohort, and small asset bases can mean wider spreads and a higher chance of closure.
  • Built for capital appreciation, not cash flow: income dividends are declared annually at most.
  • ONLN A focused basket tied to one theme, so a few large holdings can steer results in either direction.
  • Trades lightly next to the giants of thematic investing, and it is a smaller fund by assets. Limit orders are the sane way in and out.
  • Cheaper shelf-mates exist in the same cohort, including OGIG at 0.48% and EBIZ at 0.50%, though they define the theme differently.

Full BUYZ profile⁠

Full ONLN profile⁠

BUYZ vs ONLN Holdings

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

BUYZ vs ONLN Cost

Overpaying ONLN vs BUYZ

$1,474

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • BUYZ 0.50%

    $9,979

  • ONLN 0.58%

    $11,453

$10,000
30 years

Cost over time

  • BUYZ 0.50%
  • ONLN 0.58%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$2.5K$5K$7.5K$10K$12.5K051015202530ONLN $11,453BUYZ $9,979

Year by year

YearBUYZONLNOverpaying
10$900$1,041$141
20$3,460$3,986$526
30$9,979$11,453$1,474

Expense ratio

  • 0.50%BUYZ, cheaper
  • 0.58%ONLN
  • Middle half of E-Commerce funds
  • Median 0.60%

BUYZ 2nd cheapest of 9 funds

ONLN 4th cheapest of 9 funds

BUYZ vs ONLN Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
BUYZ 0.00%
ONLN 0.30%, better
Payout (12M)
BUYZ None
ONLN $0.17
Last payment
BUYZ No data
ONLN $0.05
Ex-dividend
BUYZ No data
ONLN Jun 24, 2026
Paid on
BUYZ No data
ONLN Jun 30, 2026
Frequency
BUYZ No data
ONLN Quarterly

Distribution history

Per share, 2020 to 2026, same scale for both

BUYZ2 paymentsAll BUYZ payments⁠
One bar per payment. 2 payments from 2020 to 2026 YTD. Dec 13, 2021 $0.32; Dec 20, 2024 $0.03. Use the arrow keys to read each point.$0$0.50202020232026YTD
ONLNQuarterly · 10 paymentsAll ONLN payments⁠
One bar per payment. 10 payments from 2020 to 2026 YTD. Sep 23, 2020 $0.37; Dec 23, 2020 $0.57; Mar 20, 2024 $0.05; Jun 26, 2024 $0.05; Dec 23, 2024 $0.24; Mar 26, 2025 $0.06; Jun 25, 2025 $0.07; Dec 24, 2025 $0.05; Mar 25, 2026 $0.07; Jun 24, 2026 $0.05. Use the arrow keys to read each point.$0$0.50202020232026YTD

BUYZ vs ONLN Risk

Fall from peak · 5 years

  • BUYZ
  • ONLN
Oct 29, 2021 to Oct 30, 2026. Worst fall: ONLN −63.6% · Nov 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
BUYZ 20.2%, betterONLN 24.2%
Return per unit of riskSharpe ratio, 3 years
BUYZ 0.55ONLN 0.85, better
Worst fallMax drawdown, 5 years
BUYZ −61.7%, betterONLN −63.6%
Market sensitivityBeta, 5 years
BUYZ 1.25ONLN 1.38

Popular comparisons

  • BUYZBvsOGIGB

    Franklin Disruptive Commerce ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.50% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • ONLNBvsOGIGB

    ProShares Online Retail ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.58% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsEBIZB

    Franklin Disruptive Commerce ETF · Global X E-commerce ETF

    Expense ratio
    0.50% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • ONLNBvsEBIZB

    ProShares Online Retail ETF · Global X E-commerce ETF

    Expense ratio
    0.58% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsIBUYB

    Franklin Disruptive Commerce ETF · Amplify Online Retail ETF

    Expense ratio
    0.50% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • ONLNBvsIBUYB

    ProShares Online Retail ETF · Amplify Online Retail ETF

    Expense ratio
    0.58% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.