IBUY vs OGIG

IBUYBAmplify Online Retail ETF

OGIGBALPS O'Shares Global Internet Giants ETF

In short

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

OGIG Most e-commerce ETFs stop at the US border. OGIG casts a global net over internet and online-commerce giants, screens them for growth and quality, and does it for less than the typical fund in its niche.

Stated mandate

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

OGIG OGIG is a rules-based ETF providing exposure to large global companies whose revenue is primarily derived from internet technology and e-commerce, with an emphasis on above-average growth.

Why people hold it

• IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
• Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
• Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

• OGIG Cheap for the theme: a 0.48% expense ratio against a category median of 0.65%, undercutting rivals like IBUY, ISHP and ONLN.
• Genuinely global mandate: the O'Shares Global Internet Giants Index reaches for internet and e-commerce revenue wherever it is earned, not just US names.alpsfunds.com
• Rules-based rather than buy-everything-online: the index leans on growth and quality screens, so the basket skews toward large companies with above-average growth.
• On the whole package (cost, structure, portfolio build), one of the strongest implementations among e-commerce theme funds.

Worth knowing

• IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
• A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
• One narrow theme, and income is not the point: distributions come at most a couple of times a year.

• OGIG Thinly traded and modest in size, so spreads can run wider than in the category's busiest funds.
• Concentrated by design: roughly 70 stocks in one high-growth theme, plus foreign-market exposure, means sharper swings than a broad index.
• Built for growth, not income. Distributions come annually or semiannually rather than on a monthly or quarterly schedule.

Full IBUY profile⁠

Full OGIG profile⁠