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IAUG vs IMAR

Innovator Intl Developed Power Buffer ETF

IAUGBNYSE Arca

Innovator Intl Developed Power Buffer ETF

IMARCNYSE Arca

Overlap

0.3%by weight

Expense ratio

Same figure. Both funds show the same value, so neither comes out ahead.

IAUG0.85%IMAR0.85%

Avg volume · 30D

IAUG 2.5×the volume

IAUG25.8KIMAR10.4K

IAUG vs IMAR Performance

Oct 31, 2025 – Nov 2, 2026

+8.3%IAUG+4.5%IMAR

Oct 31, 2025 to Nov 2, 2026. IAUG +8.3%. IMAR +4.5%. Use the arrow keys to read each point.−2.5%0%2.5%10%Oct 2025May 2026Nov 2026
Expense ratio
IAUG 0.85%
IMAR 0.85%
Fund size
IAUG $80M
IMAR $104M
1Y total return
IAUG +8.3%, better
IMAR +4.5%
Holdings
IAUG 3
IMAR 3
Avg volume (30D)
IAUG 25.8K sh, better
IMAR 10.4K sh
NAV per share
IAUG $30.19
IMAR $30.40
52W range

ETF.net Grade

IAUG: Cost 38, Risk 78, Mission 96, Tradability 76, Holdings not scored, Durability 63. IMAR: Cost 38, Risk 27, Mission not scored, Tradability 58, Holdings not scored, Durability 66.
Pillar letters and Scores for IAUG, IMAR, with each pillar’s weight
PillarIAUGIMAR
Cost30% weightD38D38
Mission25% weightA96Not scored
Risk15% weightA78HigherD27
Tradability15% weightA76HigherB58
Holdings10% weightNot scoredNot scored
Durability5% weightB63B66Higher

Rank among Developed International Buffer 15% funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. IAUG and IMAR are both graded against the same 26 Developed International Buffer 15% funds, so their Grades compare head to head.

Developed International Buffer 15%⁠

Category · 26 funds
See all 26 ›

IAUG ranks 3rd and IMAR 16th of 26 funds in the Developed International Buffer 15% Category.

  1. Rank 1BBUFIAB International Buffer ETFScore 65
  2. Rank 2BQBIFAllianzIM International Equity Buffer15 ETFScore 63
  3. Rank 3BIAUGInnovator Intl Developed Power Buffer ETFScore 58
  4. Rank 4BIJULInnovator Intl Developed Power Buffer ETFScore 55
  5. Rank 16CARLIAllianzIM International Equity Buffer15 Uncapped Apr ETFScore 42
  6. Rank 16CIMARInnovator Intl Developed Power Buffer ETFScore 42
  7. Rank 16CJANIAllianzIM International Equity Buffer15 Uncapped Jan ETFScore 42

Our read on each fund

ETF.net Research

IAUGBInnovator Intl Developed Power Buffer ETF

IMARCInnovator Intl Developed Power Buffer ETF

In short

IAUG Downside padding for foreign stocks instead of the usual S&P 500 target. IAUG shadows the iShares MSCI EAFE ETF, absorbs the first 15% of a year's losses, and trades away upside above a cap reset every August 1.

IMAR Buffered ETFs are almost always an S&P 500 story. IMAR runs the same playbook overseas: EAFE developed-market stocks, the first 15% of losses absorbed, upside capped, resetting every March.

Stated mandate

IAUG The Fund seeks to match the return of its underlying ETF up to a predetermined upside cap while protecting against the first 15% of underlying ETF losses during the outcome period.

IMAR The Fund seeks to track the return of the iShares MSCI EAFE ETF, subject to a predetermined upside cap, while protecting against the first 15% of losses over the current outcome period.

Why people hold it

  • IAUG The deal is written down in advance: match the reference ETF's return up to a preset cap, with the first 15% of its losses absorbed over an outcome period running August 1 to July 31.innovatoretfs.com
  • One rung in a 12-month ladder on the same EAFE exposure (IJUL, ISEP, IOCT and the rest), so entry points can be staggered rather than pinned to a single reset date.innovatoretfs.com
  • At 0.85% a year, it charges the same as the median fund in its buffered-international peer group. No premium for the international twist.
  • IMAR The floor is written into the prospectus, not implied: the fund aims to absorb the first 15% of its EAFE reference ETF's losses over each one-year outcome period.innovatoretfs.com
  • Defined-outcome exposure to foreign developed stocks is a thin shelf, and Innovator runs a full monthly ladder (IAPR, IMAY, IJUL and siblings) so the reset month is your choice.
  • At 0.85% it sits right at the median for buffered EAFE funds and below the 0.90% charged by siblings like YMAR and YSEP.
  • Execution is a strong point: it changes hands more cleanly than most funds in its group, which matters when you may need to enter or exit mid-period.

Worth knowing

  • IAUG Thinly traded with a small asset base, which usually means wider bid-ask spreads than the big buffer funds carry.
  • The 15% buffer and the cap are engineered for investors who hold the full outcome period. Buy mid-period and your actual cushion and ceiling differ from the headline terms.innovatoretfs.com
  • An options-built structure aimed at price outcomes, not cash flow. Distributions have not been part of the picture.
  • IMAR The cap is the price of the floor. A new one is set each March, and once the reference ETF's gains hit it, that's the ceiling for the period.
  • Buy mid-period and you get whatever cap and buffer remain, not the headline 15%. The stated terms apply to investors who hold from one March reset to the next.innovatoretfs.com
  • Launched in 2024, so there's limited history, and the strategy hasn't been an income payer. Any return shows up as price movement.

Full IAUG profile⁠

Full IMAR profile⁠

IAUG vs IMAR Holdings

How IAUG and IMAR differ

Overlap by weight

0.3%

Shared holdings make up 0.3% of IMAR and 0.3% of IAUG.

Level by level

  • Holdings1 in both0.3%
  • Asset classEquity100%
  • Countryby domicile100%

Sector

No Sector split for IMAR.

Country, concentration and asset class

Country by domicile

Country weights in IAUG and IMAR, widest gap first
CountryMore in IAUGMore in IMAR
JapanSame weight
United KingdomSame weight
SwitzerlandSame weight
GermanySame weight
FranceSame weight
AustraliaSame weight
NetherlandsSame weight
SpainSame weight
Other countries (17)Same weight

Outside the US: IAUG 99% developed, 1% emerging. IMAR 99% developed, 1% emerging.

Concentration

Weight in the 10 largest Holdings

  • IAUG102.2%
  • IMAR100.9%

Securities held

  • IAUG3
  • IMAR3

Asset class

IAUG
Equity
IMAR
Equity

Holdings

  • Only in IAUG2
  • In both1
  • Only in IMAR2

Only in IAUG

2 securities, 100% of IAUG by weight

  • Efa 07/30/2027 1.06 C96.25%
  • Efa 07/30/2027 105.58 P5.67%

Only in IMAR

2 securities, 100% of IMAR by weight

  • Efa 02/26/2027 1.05 C96.45%
  • Efa 02/26/2027 105.38 P4.09%

Weight gaps

All 1 Holdings in both funds, largest gap first.

Holding weights in IAUG and IMAR, widest gap first
HoldingMore in IAUGMore in IMAR
Us Bank Mmda - Usbgfs 9 09/01/2037IMAR +0.05 points

All 6 IAUG holdings⁠All 6 IMAR holdings⁠

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

IAUG vs IMAR Cost

Same expense ratio

$16,199

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • IAUG 0.85%

    $16,199

  • IMAR 0.85%

    $16,199

$10,000
30 years

Cost over time

  • IAUG 0.85%
  • IMAR 0.85%
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K$20K051015202530IAUG $16,199IMAR $16,199

Year by year

YearIAUGIMAR
10$1,508$1,508
20$5,706$5,706
30$16,199$16,199

Expense ratio

  • 0.85%IAUG
  • 0.85%IMAR
  • Middle half of Developed International Buffer 15% funds
  • Median 0.85%

IAUG 11th cheapest of 26 funds

IMAR 11th cheapest of 26 funds

IAUG vs IMAR Dividends

Last 12 months to Nov 2, 2026
Payout (12M)
IAUG None
IMAR None

Distribution history

IAUGAll IAUG payments⁠

No distribution history available.

IMARAll IMAR payments⁠

No distribution history available.

IAUG vs IMAR Risk

Fall from peak · 5 years

This chart needs five years of history for both funds.

Risk facts

VolatilityStd dev, 3 years
IAUG 6.3%since Sep 2024IMAR 7.1%since Apr 2024
Return per unit of riskSharpe ratio, 3 years
IAUG 0.63since Sep 2024IMAR 0.34since Apr 2024
Worst fallMax drawdown, 5 years
IAUG −8.0%since Aug 2024IMAR −9.0%since Mar 2024
Market sensitivityBeta, 5 years
IAUG 0.25IMAR 0.32

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