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BUYZ vs EMQQ

Franklin Disruptive Commerce ETF

BUYZBCboe

EMQQ The Emerging Markets Internet ETF

EMQQDNYSE Arca

Overlap

Expense ratio

BUYZ −0.36pt a year

BUYZ0.50%EMQQ0.86%

Avg volume · 30D

EMQQ 105.8×the volume

BUYZ352EMQQ37.2K

5Y return · a year

BUYZ +2.5pt

BUYZ−6.9%EMQQ−9.4%

BUYZ vs EMQQ Performance

Oct 29, 2021 – Oct 30, 2026

−30.0%BUYZ−38.9%EMQQ

Oct 29, 2021 to Oct 30, 2026. BUYZ −30.0%. EMQQ −38.9%. Use the arrow keys to read each point.−60%−50%−20%−10%0%Oct 2021Apr 2024Oct 2026
Expense ratio
BUYZ 0.50%, better
EMQQ 0.86%
Fund size
BUYZ $5M
EMQQ $220M
1Y total return
BUYZ −16.9%, better
EMQQ −33.0%
Yield (12M)
BUYZ 0.00%
EMQQ 4.27%, better
Holdings
BUYZ 59
EMQQ 56
Avg volume (30D)
BUYZ 352 sh
EMQQ 37.2K sh, better
NAV per share
BUYZ $35.33
EMQQ $29.30
52W range

ETF.net Grade

BUYZ: Cost 76, Risk 41, Mission not scored, Tradability 47, Holdings 58, Durability 40. EMQQ: Cost 11, Risk 28, Mission not scored, Tradability 61, Holdings 44, Durability 76.
Pillar letters and Scores for BUYZ, EMQQ, with each pillar’s weight
PillarBUYZEMQQ
Cost30% weightA76HigherF11
Mission25% weightNot scoredNot scored
Risk15% weightC41HigherD28
Tradability15% weightC47B61Higher
Holdings10% weightB58HigherC44
Durability5% weightC40A76Higher

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. BUYZ and EMQQ are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

BUYZ ranks 3rd and EMQQ 8th of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57
  5. Rank 7DFDNIFirst Trust Dow Jones International Internet ETFScore 39
  6. Rank 8DEMQQEMQQ The Emerging Markets Internet ETFScore 33
  7. Rank 9DFMQQFMQQ The Next Frontier Internet ETFScore 25

Our read on each fund

ETF.net Research

BUYZBFranklin Disruptive Commerce ETF

EMQQDEMQQ The Emerging Markets Internet ETF

In short

BUYZ The active pick in a mostly index-run e-commerce aisle. Franklin's managers hand-select roughly 60 companies across online retail, payments, logistics and delivery software, and charge 0.50% to do it, under the median fund in the group.

EMQQ Most e-commerce ETFs are a bet on Amazon's neighborhood. EMQQ points the other way: internet and online-commerce companies based in emerging markets, roughly 120 of them, a mandate it has run since 2014.

Stated mandate

BUYZ The Fund seeks capital appreciation through an actively managed portfolio focused on companies benefiting from disruptive commerce, including e-commerce, electronic payments, logistics, delivery, software, and innovative marketing.

EMQQ The fund seeks to invest in companies that operate in the internet and ecommerce sectors within emerging markets.

Why people hold it

  • BUYZ Actively managed, so the lineup can shift with the theme instead of waiting on an index reconstitution calendar.
  • 0.50% expense ratio comes in below the median e-commerce fund and undercuts index rivals like IBUY (0.65%) and ONLN (0.58%).
  • Defines commerce widely: electronic payments, logistics, delivery, software and marketing, not just online storefronts.
  • About 60 holdings keeps it a concentrated read on the theme rather than a watered-down tech proxy.
  • EMQQ The geography is the whole point. Its cohort is stacked with global and US online-retail funds (OGIG, EBIZ, IBUY, ONLN); EMQQ's mandate is emerging markets only.
  • Roughly 120 holdings, so the exposure spreads across the theme instead of riding two or three megacap names.
  • Not a startup: same emerging-markets internet mandate since its 2014 launch, from an issuer built around this one idea.
  • A fund in the hundreds of millions with steady day-to-day volume, so getting in and out is among the smaller frictions here.

Worth knowing

  • BUYZ Thinly traded. Limit orders matter more here than with the category's household names.
  • One of the smaller funds in its cohort, and small asset bases can mean wider spreads and a higher chance of closure.
  • Built for capital appreciation, not cash flow: income dividends are declared annually at most.
  • EMQQ The specialty carries a specialty price: 0.86% a year, above the typical fee in its e-commerce peer group.
  • Emerging-markets internet is one of the bumpier rides in this cohort, with currency moves and local policy shifts layered on top of tech-style swings.
  • Distributions arrive once or twice a year at most. This is a growth-theme vehicle, not an income stream.

Full BUYZ profile⁠

Full EMQQ profile⁠

BUYZ vs EMQQ Holdings

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

BUYZ vs EMQQ Cost

Overpaying EMQQ vs BUYZ

$6,389

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • BUYZ 0.50%

    $9,979

  • EMQQ 0.86%

    $16,368

$10,000
30 years

Cost over time

  • BUYZ 0.50%
  • EMQQ 0.86%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K$20K051015202530EMQQ $16,368BUYZ $9,979

Year by year

YearBUYZEMQQOverpaying
10$900$1,525$625
20$3,460$5,768$2,308
30$9,979$16,368$6,389

Expense ratio

  • 0.50%BUYZ, cheaper
  • 0.86%EMQQ
  • Middle half of E-Commerce funds
  • Median 0.60%

BUYZ 2nd cheapest of 9 funds

EMQQ 8th cheapest of 9 funds

BUYZ vs EMQQ Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
BUYZ 0.00%
EMQQ 4.27%, better
Payout (12M)
BUYZ None
EMQQ $1.25
Last payment
BUYZ No data
EMQQ $1.25
Ex-dividend
BUYZ No data
EMQQ Dec 30, 2025
Paid on
BUYZ No data
EMQQ Dec 31, 2025
Frequency
BUYZ No data
EMQQ Annual

Distribution history

Per share, 2017 to 2026, same scale for both

BUYZ2 paymentsAll BUYZ payments⁠
One bar per payment. 2 payments from 2017 to 2026 YTD. Dec 13, 2021 $0.32; Dec 20, 2024 $0.03. Use the arrow keys to read each point.$0$12017202020232026YTD
EMQQAnnual · 6 paymentsAll EMQQ payments⁠
One bar per payment. 6 payments from 2017 to 2026 YTD. Dec 26, 2017 $0.36; Dec 24, 2019 $0.46; Dec 28, 2020 $0.11; Dec 26, 2023 $0.24; Dec 30, 2024 $0.59; Dec 30, 2025 $1.25. Use the arrow keys to read each point.$0$12017202020232026YTD

BUYZ vs EMQQ Risk

Fall from peak · 5 years

  • BUYZ
  • EMQQ
Oct 29, 2021 to Oct 30, 2026. Worst fall: BUYZ −61.7% · Oct 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
BUYZ 20.2%EMQQ 19.8%, better
Return per unit of riskSharpe ratio, 3 years
BUYZ 0.55, betterEMQQ 0.02
Worst fallMax drawdown, 5 years
BUYZ −61.7%EMQQ −59.3%, better
Market sensitivityBeta, 5 years
BUYZ 1.25EMQQ 0.83

Popular comparisons

  • BUYZBvsOGIGB

    Franklin Disruptive Commerce ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.50% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • EMQQDvsOGIGB

    EMQQ The Emerging Markets Internet ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.86% · 0.48%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsEBIZB

    Franklin Disruptive Commerce ETF · Global X E-commerce ETF

    Expense ratio
    0.50% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • EMQQDvsEBIZB

    EMQQ The Emerging Markets Internet ETF · Global X E-commerce ETF

    Expense ratio
    0.86% · 0.50%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • BUYZBvsIBUYB

    Franklin Disruptive Commerce ETF · Amplify Online Retail ETF

    Expense ratio
    0.50% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

  • EMQQDvsIBUYB

    EMQQ The Emerging Markets Internet ETF · Amplify Online Retail ETF

    Expense ratio
    0.86% · 0.65%
    Category
    Same Category. Both funds are graded against the same funds, so their Grades compare head to head.