ISHP vs OGIG

ISHPCFirst Trust S-Network E-Commerce ETF

OGIGBALPS O'Shares Global Internet Giants ETF

In short

ISHP Most e-commerce funds buy the storefronts. ISHP buys the whole stack: search and social, online retail, marketplaces, and the payments-and-logistics plumbing behind checkout, across global exchanges.

OGIG Most e-commerce ETFs stop at the US border. OGIG casts a global net over internet and online-commerce giants, screens them for growth and quality, and does it for less than the typical fund in its niche.

Stated mandate

ISHP The Fund seeks to track the price and yield performance of the S-Network Global E-Commerce Index before fees and expenses. It normally invests at least 90% of net assets in the Index's common stocks and depository receipts.

OGIG OGIG is a rules-based ETF providing exposure to large global companies whose revenue is primarily derived from internet technology and e-commerce, with an emphasis on above-average growth.

Why people hold it

• ISHP The index only admits companies earning at least half their revenue from content navigation, online retail, online marketplaces or e-commerce infrastructure. No tourists.sec.gov
• Global by design: the index pulls from major exchanges worldwide, and the fund normally keeps at least 90% of net assets in those stocks and depositary receipts.sec.gov
• At 0.60%, the fee sits under the median for its e-commerce cohort and below IBUY's 0.65%, and the fund pays distributions quarterly.
• Roughly 70 holdings spread the theme across the whole checkout chain rather than a few megacap names, and the fund stands in the upper half of its e-commerce peer group.

• OGIG Cheap for the theme: a 0.48% expense ratio against a category median of 0.65%, undercutting rivals like IBUY, ISHP and ONLN.
• Genuinely global mandate: the O'Shares Global Internet Giants Index reaches for internet and e-commerce revenue wherever it is earned, not just US names.alpsfunds.com
• Rules-based rather than buy-everything-online: the index leans on growth and quality screens, so the basket skews toward large companies with above-average growth.
• On the whole package (cost, structure, portfolio build), one of the strongest implementations among e-commerce theme funds.

Worth knowing

• ISHP Small asset base and thin trading: spreads can run wider than in the category's busiest funds, and sizable orders can push the price around.
• The 2016 launch date belongs to an earlier life. It traded as First Trust Nasdaq Retail until January 2022, when it adopted the global e-commerce index.sec.gov
• Cheaper options sit on the same shelf: EBIZ at 0.50% and OGIG at 0.48%, both under ISHP's 0.60%.

• OGIG Thinly traded and modest in size, so spreads can run wider than in the category's busiest funds.
• Concentrated by design: roughly 70 stocks in one high-growth theme, plus foreign-market exposure, means sharper swings than a broad index.
• Built for growth, not income. Distributions come annually or semiannually rather than on a monthly or quarterly schedule.

Full ISHP profile⁠

Full OGIG profile⁠