BUYZ vs ISHP: Grades, Fees and Holdings Compared

Franklin Disruptive Commerce ETF

BUYZBCboe

First Trust S-Network E-Commerce ETF

ISHPCNasdaq

Overlap

23.7%by weight

Expense ratio

BUYZ −0.10pt a year

BUYZ0.50%ISHP0.60%

Avg volume · 30D

BUYZ 1.5×the volume

BUYZ351ISHP233

5Y return · a year

ISHP +6.7pt

BUYZ−6.6%ISHP+0.1%

BUYZ vs ISHP Performance

Nov 9, 2021 – Nov 9, 2026

−28.8%BUYZ+0.7%ISHP

Expense ratio: BUYZ 0.50%, better; ISHP 0.60%
Fund size: BUYZ $5M; ISHP $5M
1Y total return: BUYZ −9.7%; ISHP −7.2%, better
Yield (12M): BUYZ 0.00%; ISHP 1.20%, better
Holdings: BUYZ 59; ISHP 64
Avg volume (30D): BUYZ 351 sh, better; ISHP 233 sh
NAV per share: BUYZ $35.92; ISHP $35.89
52W range

ETF.net Grade

Pillar letters and Scores for BUYZ, ISHP, with each pillar’s weight
Pillar	BUYZ	ISHP
Cost30% weight	A76Higher	C50
Mission25% weight	Not scored	Not scored
Risk15% weight	C43	A70Higher
Tradability15% weight	C47Higher	F24
Holdings10% weight	B59	A87Higher
Durability5% weight	C41	C52Higher

Rank among E-Commerce funds

How we build Categories ›

Same Category. BUYZ and ISHP are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds

See all 9 ›

BUYZ ranks 3rd and ISHP 6th of 9 funds in the E-Commerce Category.

Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
Rank 2BEBIZGlobal X E-commerce ETFScore 60
Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
Rank 4BIBUYAmplify Online Retail ETFScore 57
Rank 4BONLNProShares Online Retail ETFScore 57
Rank 6CISHPFirst Trust S-Network E-Commerce ETFScore 53
Rank 7DFDNIFirst Trust Dow Jones International Internet ETFScore 36

Our read on each fund

ETF.net Research

BUYZBFranklin Disruptive Commerce ETF

ISHPCFirst Trust S-Network E-Commerce ETF

In short

BUYZ The active pick in a mostly index-run e-commerce aisle. Franklin's managers hand-select roughly 60 companies across online retail, payments, logistics and delivery software, and charge 0.50% to do it, under the median fund in the group.

ISHP Most e-commerce funds buy the storefronts. ISHP buys the whole stack: search and social, online retail, marketplaces, and the payments-and-logistics plumbing behind checkout, across global exchanges.

Stated mandate

BUYZ The Fund seeks capital appreciation through an actively managed portfolio focused on companies benefiting from disruptive commerce, including e-commerce, electronic payments, logistics, delivery, software, and innovative marketing.

ISHP The Fund seeks to track the price and yield performance of the S-Network Global E-Commerce Index before fees and expenses. It normally invests at least 90% of net assets in the Index's common stocks and depository receipts.

Why people hold it

BUYZ Actively managed, so the lineup can shift with the theme instead of waiting on an index reconstitution calendar.
0.50% expense ratio comes in below the median e-commerce fund and undercuts index rivals like IBUY (0.65%) and ONLN (0.58%).
Defines commerce widely: electronic payments, logistics, delivery, software and marketing, not just online storefronts.
About 60 holdings keeps it a concentrated read on the theme rather than a watered-down tech proxy.

ISHP The index only admits companies earning at least half their revenue from content navigation, online retail, online marketplaces or e-commerce infrastructure. No tourists.sec.gov
Global by design: the index pulls from major exchanges worldwide, and the fund normally keeps at least 90% of net assets in those stocks and depositary receipts.sec.gov
At 0.60%, the fee sits under the median for its e-commerce cohort and below IBUY's 0.65%, and the fund pays distributions quarterly.
Roughly 70 holdings spread the theme across the whole checkout chain rather than a few megacap names, and the fund stands in the upper half of its e-commerce peer group.

Worth knowing

BUYZ Thinly traded. Limit orders matter more here than with the category's household names.
One of the smaller funds in its cohort, and small asset bases can mean wider spreads and a higher chance of closure.
Built for capital appreciation, not cash flow: income dividends are declared annually at most.

ISHP Small asset base and thin trading: spreads can run wider than in the category's busiest funds, and sizable orders can push the price around.
The 2016 launch date belongs to an earlier life. It traded as First Trust Nasdaq Retail until January 2022, when it adopted the global e-commerce index.sec.gov
Cheaper options sit on the same shelf: EBIZ at 0.50% and OGIG at 0.48%, both under ISHP's 0.60%.

Full BUYZ profile⁠

Full ISHP profile⁠

BUYZ vs ISHP Holdings

How BUYZ and ISHP differ

Overlap by weight

23.7%

Shared holdings make up 50.4% of BUYZ and 32.7% of ISHP.

Level by level

Holdings20 in both23.7%
Countryby domicile57.4%
Sector8 Sectors73.8%
Asset classStocks100%

Sector

Sector weights in BUYZ and ISHP, widest gap first
Sector	Gap	BUYZ	ISHP
Technology	BUYZ +13.4 points	23.3%	9.9%
Industrials	ISHP +10.3 points	3.3%	13.6%
Financials	BUYZ +8.7 points	10.4%	1.7%
Consumer Discretionary	ISHP +6.5 points	37.8%	44.3%
Communication	ISHP +5.8 points	16.0%	21.8%
Consumer Staples	BUYZ +4.1 points	5.9%	1.8%
Real Estate	ISHP +2.6 points	2.3%	4.9%
Health Care	ISHP +1.0 points	0.9%	1.9%

Country, concentration and asset class

Country by domicile

Country weights in BUYZ and ISHP, widest gap first
Country	Gap	BUYZ	ISHP
United States	BUYZ +30.8 points	80.1%	49.3%
China	ISHP +16.9 points	1.9%	18.8%
Canada	BUYZ +9.6 points	11.0%	1.4%
Germany	ISHP +5.3 points	0.4%	5.7%
Japan	ISHP +4.2 points	0.7%	4.9%
Australia	ISHP +3.6 points	0.0%	3.6%
United Kingdom	ISHP +3.6 points	0.0%	3.6%
Netherlands	ISHP +2.2 points	1.1%	3.3%
Other countries (7)	ISHP +4.6 points	4.7%	9.3%

Outside the US: ISHP 47% developed, 53% emerging.

Concentration

Weight in the 10 largest Holdings

BUYZ49.0%
ISHP19.1%

Securities held

BUYZ58
ISHP60

Asset class

BUYZ: Stocks
ISHP: Stocks

Holdings

Only in BUYZ38
In both20
Only in ISHP40

Only in BUYZ

38 securities, 49.5% of BUYZ by weight

Shopify Inc - Class A10.43%
Mastercard Inc - A3.57%
Visa Inc-Class A Shares2.79%
Costco Wholesale Corp2.76%
Affirm Holdings Inc2.61%
Gigacloud Technology Inc2.42%
Manhattan Associates Inc2.40%
Liquidity Services Inc2.05%
Spotify Technology SA2.05%
Netflix Inc1.91%
Xpo Inc1.35%
Applovin Corp-Class A1.31%
Figs Inc-Class A1.21%
Maplebear Inc1.21%
Fastenal Co1.13%
Genmab A/S -Sp Adr0.86%
Etsy Inc0.83%
Tencent Holdings Ltd0.76%
Adyen Nv-Unspon Adr0.74%
Nintendo Co Ltd-Unspons A0.71%
Chewy Inc - Class A0.69%
Alibaba Group Holding Ltd0.69%
Global-E Online Ltd0.68%
Sea Ltd-Adr0.66%
Robinhood Markets Inc - A0.61%
Descartes Systems Grp/The0.59%
Revolve Group Inc-A0.42%
C.h. Robinson Worldwide I0.39%
Lyft Inc-A0.36%
Dave Inc0.28%
Enova International Inc0.25%
Rb Global Inc0.22%
Stonex Group Inc0.15%
Paymentus Holdings Inc-A0.13%
Flywire Corp-Voting0.13%
Coinbase Global Inc -Clas0.09%
Circle Internet Group Inc0.06%
Figure Technology Solut-C0.05%

Only in ISHP

40 securities, 67.1% of ISHP by weight

Fiserv, Inc.2.17%
JD Health International Inc.1.94%
Zalando SE1.91%
lululemon athletica inc.1.89%
Global Payments Inc.1.86%
Allegro.eu SA1.86%
Trip.com Group Ltd. (ADR)1.85%
Copart, Inc.1.84%
Meituan (Class B)1.83%
Autotrader Group Plc1.83%
United Parcel Service, Inc. (Class B)1.82%
CAR Group Limited1.82%
REA Group Limited1.79%
Best Buy Co., Inc.1.78%
KE Holdings Inc. (ADR)1.75%
LY Corp.1.74%
S. F. Holding Co., Ltd. (Class H)1.73%
JD.com, Inc. (ADR)1.71%
Next Plc1.71%
PayPal Holdings, Inc.1.71%
Williams-Sonoma, Inc.1.69%
FedEx Corporation1.67%
Cosco Shipping Holdings Company, Ltd. (Class H)1.67%
Dhl AG1.66%
Taiwan Mobile Co., Ltd.1.66%
Adyen NV1.64%
Alibaba Group Holding Limited (ADR)1.64%
CoStar Group, Inc.1.62%
NAVER Corporation1.62%
Zillow Group, Inc. (Class C)1.60%
Kuaishou Technology1.60%
ZOZO, Inc.1.59%
Baidu, Inc. (ADR)1.55%
Kakaku.com, Inc.1.53%
Pinterest, Inc. (Class A)1.46%
Shopify Inc. (Class A)1.43%
Snap Inc. (Class A)1.34%
Zebra Technologies Corporation1.33%
A.P. Moeller - Maersk A/S (Class B)1.29%
Reddit, Inc. (Class A)0.96%

Weight gaps

All 20 Holdings in both funds, largest gap first.

Holding weights in BUYZ and ISHP, widest gap first
Holding	Gap	BUYZ	ISHP
Amazon.com IncAMZN	BUYZ +9.72 points	11.34%	1.62%
Meta Platforms Inc-ClassMETA	BUYZ +2.65 points	3.99%	1.34%
Carvana CoCVNA	BUYZ +2.02 points	3.86%	1.84%
Alphabet Inc-Cl AGOOGL	BUYZ +1.73 points	3.03%	1.30%
Ebay IncEBAY	BUYZ +1.66 points	3.38%	1.72%
Doordash Inc - ADASH	BUYZ +1.55 points	3.04%	1.49%
SCOUT24 SE	ISHP +1.55 points	0.42%	1.97%
Mercadolibre IncMELI	BUYZ +1.46 points	2.75%	1.29%
Walmart IncWMT	BUYZ +1.44 points	3.24%	1.80%
Corpay IncCPAY	ISHP +1.41 points	0.38%	1.79%
Coupang IncCPNG	ISHP +1.36 points	0.31%	1.67%
Naspers Ltd-N Shs	ISHP +1.33 points	0.39%	1.72%
Prosus NV	ISHP +1.32 points	0.38%	1.70%
Airbnb Inc-Class AABNB	BUYZ +1.26 points	3.10%	1.84%
Pdd Holdings IncPDD	ISHP +1.18 points	0.50%	1.68%
Booking Holdings IncBKNG	BUYZ +0.97 points	2.56%	1.59%
Expedia Group IncEXPE	BUYZ +0.92 points	2.44%	1.52%
Wayfair Inc- Class AW	ISHP +0.77 points	0.91%	1.68%
Prologis IncPLD	BUYZ +0.67 points	2.22%	1.55%
Uber Technologies IncUBER	BUYZ +0.59 points	2.14%	1.55%

All 58 BUYZ holdings⁠All 60 ISHP holdings⁠

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

BUYZ vs ISHP Cost

Overpaying ISHP vs BUYZ

$1,838

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

BUYZ 0.50%
$9,979
ISHP 0.60%
$11,817

Amount$10,000

Years30 years

Cost over time

BUYZ 0.50%
ISHP 0.60%
Overpaying

Year by year

Year	BUYZ	ISHP	Overpaying
10	$900	$1,076	$176
20	$3,460	$4,116	$656
30	$9,979	$11,817	$1,838

Expense ratio

0.50%BUYZ, cheaper
0.60%ISHP

BUYZ0.50%ISHP0.60%

0.48%0.86%

Middle half of E-Commerce funds
Median 0.60%

BUYZ 2nd cheapest of 9 funds

ISHP 5th cheapest of 9 funds

BUYZ vs ISHP Dividends

Last 12 months to Nov 9, 2026

Yield (12M): BUYZ 0.00%; ISHP 1.20%, better
Payout (12M): BUYZ None; ISHP $0.44
Last payment: BUYZ No data; ISHP $0.07
Ex-dividend: BUYZ No data; ISHP Sep 24, 2026
Paid on: BUYZ No data; ISHP Sep 30, 2026
Frequency: BUYZ No data; ISHP Quarterly

Distribution history

Per share, 2017 to 2026, same scale for both

BUYZ2 paymentsAll BUYZ payments⁠

ISHPQuarterly · 33 paymentsAll ISHP payments⁠

BUYZ vs ISHP Risk

Fall from peak · 5 years

BUYZ
ISHP

Risk facts

VolatilityStd dev, 3 years: BUYZ 20.2%ISHP 16.7%, better
Return per unit of riskSharpe ratio, 3 years: BUYZ 0.54ISHP 0.60, better
Worst fallMax drawdown, 5 years: BUYZ −61.7%ISHP −47.6%, better
Market sensitivityBeta, 5 years: BUYZ 1.25ISHP 1.00; Market = 1

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