LOGO vs PEJ

LOGOCAlpha Brands Consumption Leaders ETF

PEJBInvesco Dynamic Leisure and Entertainment ETF

In short

LOGO Most consumer-theme funds ride the upswing and wear the downswing. LOGO writes both sides into its objective: long-term capital appreciation, plus an aim to preserve capital when conditions turn adverse. A young, focused take on where people spend.

PEJ The travel-and-fun trade, run like a quant screen: roughly 30 US leisure and entertainment stocks re-ranked every quarter on momentum, quality, management action and value. Fee is 0.58%, with no waiver doing the work. Trading since 2005.

Stated mandate

LOGO The Fund seeks long-term capital appreciation and also seeks to preserve capital during adverse market conditions.

PEJ The fund seeks capital appreciation through an index that evaluates companies using multiple investment-merit criteria.

Why people hold it

• LOGO Unusual mandate for a theme fund: it seeks long-term capital appreciation and also aims to preserve capital in adverse markets. Defense sits in the prospectus, not just the pitch.
• One clear job: equity in companies serving consumption-focused industries. The brands and retailers people actually spend at, not a grab bag of loosely related names.
• Plain 1940 Act fund structure. No K-1 at tax time, no issuer credit risk tucked behind a note.

• PEJ Nearly two decades of live history, through a full shutdown-and-reopening cycle for travel, make this one of the originals in the niche and a strong one in its peer group.
• The index skips the usual mega-cap tilt: the eight largest constituents share 40% of the weight while 22 smaller names split 60%, so mid-size operators actually move the needle.sec.gov
• Holdings get re-screened quarterly on price momentum, earnings momentum, quality, management action and value, so names keep having to earn their slot.invesco.com
• Moderately traded for such a narrow theme, which makes getting in and out less of a chore, and it pays distributions quarterly.

Worth knowing

• LOGO At 0.69% a year it prices above the middle of its consumer-lifestyle peer group, where MILN and PAWZ both charge 0.50%.
• Launched in 2025, still small and thinly traded. Spreads can widen, and the performance record is short enough that risk readings carry low confidence.
• Income isn't the point: the stated goal is capital appreciation, and the fund has not established a distribution schedule.

• PEJ Concentration is the point and the trade-off: about 30 stocks inside one corner of consumer discretionary, with no other sector to cushion a rough stretch for leisure spending.
• Quarterly reconstitution means real turnover. What the fund holds in February may look different by November, so this is not a buy-it-and-forget-the-names basket.sec.gov
• At 0.58% it sits near the typical fee for consumer-lifestyle thematics, and above the group's cheapest options: MILN and PAWZ each charge 0.50%, also without a waiver.

Full LOGO profile⁠

Full PEJ profile⁠