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IBUY vs ONLN

Amplify Online Retail ETF

IBUYBNYSE Arca

ProShares Online Retail ETF

ONLNBNYSE Arca

Overlap

Expense ratio

ONLN −0.07pt a year

IBUY0.65%ONLN0.58%

Avg volume · 30D

IBUY 2.6×the volume

IBUY13KONLN4.92K

5Y return · a year

ONLN +5.2pt

IBUY−8.6%ONLN−3.4%

IBUY vs ONLN Performance

Oct 29, 2021 – Oct 30, 2026

−36.2%IBUY−15.9%ONLN

Oct 29, 2021 to Oct 30, 2026. IBUY −36.2%. ONLN −15.9%. Use the arrow keys to read each point.−60%−50%0%Oct 2021Apr 2024Oct 2026
Expense ratio
IBUY 0.65%
ONLN 0.58%, better
Fund size
IBUY $128M
ONLN $58M
1Y total return
IBUY −4.6%, better
ONLN −5.4%
Yield (12M)
IBUY 0.11%
ONLN 0.30%, better
Holdings
IBUY 83
ONLN 22
Avg volume (30D)
IBUY 13K sh, better
ONLN 4.92K sh
NAV per share
IBUY $70.90
ONLN $56.64
52W range

ETF.net Grade

IBUY: Cost 34, Risk 66, Mission 75, Tradability 76, Holdings 78, Durability 76. ONLN: Cost 60, Risk 64, Mission not scored, Tradability 62, Holdings 25, Durability 60.
Pillar letters and Scores for IBUY, ONLN, with each pillar’s weight
PillarIBUYONLN
Cost30% weightD34B60Higher
Mission25% weightA75Not scored
Risk15% weightB66HigherB64
Tradability15% weightA76HigherB62
Holdings10% weightA78HigherD25
Durability5% weightA76HigherB60

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. IBUY and ONLN are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

IBUY ranks 4th and ONLN 5th of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57
  5. Rank 5BONLNProShares Online Retail ETFScore 56
  6. Rank 6CISHPFirst Trust S-Network E-Commerce ETFScore 53

Our read on each fund

ETF.net Research

IBUYBAmplify Online Retail ETF

ONLNBProShares Online Retail ETF

In short

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

ONLN The internet's storefronts in one ticker: a global, index-tracked basket of retailers whose business runs through the checkout page rather than the mall. Live since 2018, and priced under the typical e-commerce fund.

Stated mandate

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

ONLN ONLN invests in a global portfolio of companies focused on the rising e-commerce theme.

Why people hold it

  • IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  • Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  • Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com
  • ONLN Charges 0.58% a year, below the median fee in its e-commerce peer group and under IBUY's 0.65%.
  • Pure-play mandate: tracks the ProShares Online Retail Index, a global set of companies built around the e-commerce theme, not a broad tech grab bag.
  • One of the earlier funds in the space, trading since 2018, and it grades in the upper half of its 11-fund e-commerce cohort.
  • Pays distributions on a quarterly schedule.

Worth knowing

  • IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  • A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  • One narrow theme, and income is not the point: distributions come at most a couple of times a year.
  • ONLN A focused basket tied to one theme, so a few large holdings can steer results in either direction.
  • Trades lightly next to the giants of thematic investing, and it is a smaller fund by assets. Limit orders are the sane way in and out.
  • Cheaper shelf-mates exist in the same cohort, including OGIG at 0.48% and EBIZ at 0.50%, though they define the theme differently.

Full IBUY profile⁠

Full ONLN profile⁠

IBUY vs ONLN Holdings

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

IBUY vs ONLN Cost

Overpaying IBUY vs ONLN

$1,264

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • IBUY 0.65%

    $12,717

  • ONLN 0.58%

    $11,453

$10,000
30 years

Cost over time

  • IBUY 0.65%
  • ONLN 0.58%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K051015202530IBUY $12,717ONLN $11,453

Year by year

YearIBUYONLNOverpaying
10$1,163$1,041$122
20$4,440$3,986$454
30$12,717$11,453$1,264

Expense ratio

  • 0.65%IBUY
  • 0.58%ONLN, cheaper
  • Middle half of E-Commerce funds
  • Median 0.60%

ONLN 4th cheapest of 9 funds

IBUY 6th cheapest of 9 funds

IBUY vs ONLN Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
IBUY 0.11%
ONLN 0.30%, better
Payout (12M)
IBUY $0.08
ONLN $0.17
Last payment
IBUY $0.08
ONLN $0.05
Ex-dividend
IBUY Dec 30, 2025
ONLN Jun 24, 2026
Paid on
IBUY Dec 31, 2025
ONLN Jun 30, 2026
Frequency
IBUY Irregular
ONLN Quarterly

Distribution history

Per share, 2019 to 2026, same scale for both

IBUYIrregular · 3 paymentsAll IBUY payments⁠
One bar per payment. 3 payments from 2019 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.$0$0.50202020232026YTD
ONLNQuarterly · 10 paymentsAll ONLN payments⁠
One bar per payment. 10 payments from 2019 to 2026 YTD. Sep 23, 2020 $0.37; Dec 23, 2020 $0.57; Mar 20, 2024 $0.05; Jun 26, 2024 $0.05; Dec 23, 2024 $0.24; Mar 26, 2025 $0.06; Jun 25, 2025 $0.07; Dec 24, 2025 $0.05; Mar 25, 2026 $0.07; Jun 24, 2026 $0.05. Use the arrow keys to read each point.$0$0.50202020232026YTD

IBUY vs ONLN Risk

Fall from peak · 5 years

  • IBUY
  • ONLN
Oct 29, 2021 to Oct 30, 2026. Worst fall: IBUY −66.7% · Oct 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
IBUY 21.9%, betterONLN 24.2%
Return per unit of riskSharpe ratio, 3 years
IBUY 0.72ONLN 0.85, better
Worst fallMax drawdown, 5 years
IBUY −66.7%ONLN −63.6%, better
Market sensitivityBeta, 5 years
IBUY 1.48ONLN 1.38

IBUY and ONLN in the news

All news⁠

Popular comparisons

  • IBUYBvsOGIGB

    Amplify Online Retail ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
    0.65% · 0.48%
    Category
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  • ONLNBvsOGIGB

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  • ONLNBvsEBIZB

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    Category
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    Category
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