FMQQ vs IBUY

FMQQDFMQQ The Next Frontier Internet ETF

IBUYBAmplify Online Retail ETF

In short

FMQQ Most e-commerce ETFs stick to familiar markets. FMQQ points the other way: a passive basket of roughly 50 internet and online-commerce companies drawn from emerging and frontier markets, launched in 2021.

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

FMQQ The Fund seeks to track, before fees and expenses, the price and yield performance of the FMQQ The Next Frontier Internet & Ecommerce Index.

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

• FMQQ A different map. The index reaches into emerging and frontier markets for internet and e-commerce businesses instead of the usual developed-market roster.
• Rules-based, not gut-based: it passively tracks the FMQQ The Next Frontier Internet & Ecommerce Index, so the lineup follows published index rules.
• Roughly 50 stocks, so the theme comes through undiluted rather than spread thin across hundreds of names.

• IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
• Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
• Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

• FMQQ Costs more than the neighborhood: 0.86% a year, against a 0.65% cohort median and cheaper builds like EBIZ at 0.50% and OGIG at 0.48%.
• Small fund, light volume. Spreads can run wider here than in the category's heavyweights, which makes limit orders the sane default.
• Frontier and emerging listings layer currency moves, local regulation and thinner disclosure onto an already narrow single-theme basket.

• IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
• A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
• One narrow theme, and income is not the point: distributions come at most a couple of times a year.

Full FMQQ profile⁠

Full IBUY profile⁠