FDNI vs IBUY

FDNIDFirst Trust Dow Jones International Internet ETF

IBUYBAmplify Online Retail ETF

In short

FDNI Most internet ETFs are a wager on Silicon Valley. FDNI flips the map, tracking an index of roughly 40 internet companies based outside the United States. Same theme, different continent.

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

FDNI The fund seeks to track the investment results of the Dow Jones International Internet Index before fees and expenses.

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

• FDNI One stated job: track the Dow Jones International Internet Index. A plain index fund inside a standard 1940 Act ETF wrapper, no leverage or derivatives layer.
• Its peer shelf (IBUY, ONLN, EBIZ) mostly shops the U.S. internet. FDNI is built from non-U.S. names, a genuinely different basket for the same theme.
• At 0.65%, the fee sits right at the median for its peer group. No surcharge for the international mandate.
• Running since 2018, so it has a real multi-year record in the wild rather than a launch-week backtest.

• IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
• Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
• Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

• FDNI Thinly traded with a small asset base. Limit orders matter here, and the bid-ask spread is a real part of your cost on the way in and out.
• About 40 holdings, all listed abroad. Single names carry weight, and currency moves ride along with the stocks.
• Cheaper doors into the theme exist: OGIG at 0.48% and EBIZ at 0.50% undercut FDNI's 0.65%, though neither tracks the same ex-U.S. index.

• IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
• A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
• One narrow theme, and income is not the point: distributions come at most a couple of times a year.

Full FDNI profile⁠

Full IBUY profile⁠