UDOW vs WANT

UDOWAProShares UltraPro Dow30

WANTDDirexion Daily Consumer Discretionary Bull 3X ETF

In short

UDOW The only 3x daily play on the Dow: 30 blue-chip names, price-weighted, reset every session. It is the industrial cousin of the semis-and-Nasdaq crowd that fills the leveraged aisle, and it has run since 2010.

WANT Direxion's 3x bet on the American shopper. WANT aims for 300% of the daily move in the Consumer Discretionary Select Sector Index, about 60 consumer-facing stocks. A day-trader's tool by design.

Stated mandate

UDOW The Fund seeks daily results equal to three times the daily performance of the Dow Jones Industrial Average before fees and expenses. It uses equity securities, derivatives, and money-market instruments to pursue that daily leveraged exposure.

WANT The fund seeks daily investment results, before fees and expenses, equal to 300% of the performance of the Consumer Discretionary Select Sector Index.

Why people hold it

• UDOW ProShares calls UDOW the only ETF targeting 3x the daily move of the Dow. In a 3x aisle crowded with semiconductor and Nasdaq bets, the blue-chip index has exactly one lever.proshares.com
• The Dow is a price-weighted measure of 30 US blue chips, so the exposure leans industrials, financials and health care instead of megacap tech.spglobal.com
• Trading since 2010, it has run through several full market cycles and stays actively traded, which matters when the holding period is hours rather than years.
• Among the stronger implementations in its 3x bull peer group, it stays close to its stated daily target and trades with the depth short-horizon traders look for.

• WANT Single-sector leverage, undiluted: it aims for 300% of the Consumer Discretionary Select Sector Index's daily move, with no stock picking and no options overlay.
• Leverage inside an ETF wrapper, so no margin account and no borrowing on your end; the exposure arrives as one ticker you can buy and sell all day.
• Live since 2018, so its daily-reset behavior shows up in actual market history, not just in a prospectus risk section.

Worth knowing

• UDOW The 3x target resets every day. Over longer stretches, compounding and volatility can push results away from 3x the index move, as the prospectus spells out.proshares.com
• At 0.94% with no waiver propping it up, cost sits near the typical 3x bull fund; TQQQ charges 0.78% net of a waiver through September 30, 2027.
• Exposure is built with derivatives and cash instruments alongside stocks, so counterparty and derivative risk ride along with the market call.proshares.com

• WANT The reset is daily. Hold longer and returns compound off each close, so multi-day results can diverge from 3x the index move, most of all in choppy markets.
• One of the smaller, thinner-traded names on the 3x shelf, so spreads and order size matter more here than with the category's giants.
• Costs 1.00% net of a waiver through September 1, 2027 (1.03% gross), near the category median but above stablemate SOXL at 0.75% net of a waiver through September 1, 2027.

Full UDOW profile⁠

Full WANT profile⁠