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EMQQ vs IBUY

EMQQ The Emerging Markets Internet ETF

EMQQDNYSE Arca

Amplify Online Retail ETF

IBUYBNYSE Arca

Overlap

8.1%by weight

Expense ratio

IBUY −0.21pt a year

EMQQ0.86%IBUY0.65%

Avg volume · 30D

EMQQ 2.9×the volume

EMQQ37.2KIBUY13K

10Y return · a year

IBUY +8.0pt

EMQQ+2.1%IBUY+10.1%

EMQQ vs IBUY Performance

Oct 29, 2021 – Oct 30, 2026

−38.9%EMQQ−36.2%IBUY

Oct 29, 2021 to Oct 30, 2026. EMQQ −38.9%. IBUY −36.2%. Use the arrow keys to read each point.−60%−20%−10%0%Oct 2021Apr 2024Oct 2026
Expense ratio
EMQQ 0.86%
IBUY 0.65%, better
Fund size
EMQQ $220M
IBUY $128M
1Y total return
EMQQ −33.0%
IBUY −4.6%, better
Yield (12M)
EMQQ 4.27%, better
IBUY 0.11%
Holdings
EMQQ 56
IBUY 83
Avg volume (30D)
EMQQ 37.2K sh, better
IBUY 13K sh
NAV per share
EMQQ $29.30
IBUY $70.90
52W range

ETF.net Grade

EMQQ: Cost 11, Risk 28, Mission not scored, Tradability 61, Holdings 44, Durability 76. IBUY: Cost 34, Risk 66, Mission 75, Tradability 76, Holdings 78, Durability 76.
Pillar letters and Scores for EMQQ, IBUY, with each pillar’s weight
PillarEMQQIBUY
Cost30% weightF11D34Higher
Mission25% weightNot scoredA75
Risk15% weightD28B66Higher
Tradability15% weightB61A76Higher
Holdings10% weightC44A78Higher
Durability5% weightA76A76

Rank among E-Commerce funds

How we build Categories ›
Same Category. Both funds are graded against the same funds, so their Grades compare head to head.

Same Category. EMQQ and IBUY are both graded against the same 9 E-Commerce funds, so their Grades compare head to head.

E-Commerce⁠

Category · 9 funds
See all 9 ›

IBUY ranks 4th and EMQQ 8th of 9 funds in the E-Commerce Category.

  1. Rank 1BOGIGALPS O'Shares Global Internet Giants ETFScore 69
  2. Rank 2BEBIZGlobal X E-commerce ETFScore 60
  3. Rank 3BBUYZFranklin Disruptive Commerce ETFScore 58
  4. Rank 4BIBUYAmplify Online Retail ETFScore 57
  5. Rank 5BONLNProShares Online Retail ETFScore 56
  6. Rank 7DFDNIFirst Trust Dow Jones International Internet ETFScore 39
  7. Rank 8DEMQQEMQQ The Emerging Markets Internet ETFScore 33
  8. Rank 9DFMQQFMQQ The Next Frontier Internet ETFScore 25

Our read on each fund

ETF.net Research

EMQQDEMQQ The Emerging Markets Internet ETF

IBUYBAmplify Online Retail ETF

In short

EMQQ Most e-commerce ETFs are a bet on Amazon's neighborhood. EMQQ points the other way: internet and online-commerce companies based in emerging markets, roughly 120 of them, a mandate it has run since 2014.

IBUY The original online-retail bet. Since 2016, IBUY has tracked a global index of roughly 80 companies whose business is selling over the internet, rather than a US-only slice of the e-commerce theme.

Stated mandate

EMQQ The fund seeks to invest in companies that operate in the internet and ecommerce sectors within emerging markets.

IBUY The fund seeks investment results that generally correspond, before fees and expenses, to the price and yield of the EQM Online Retail Index.

Why people hold it

  • EMQQ The geography is the whole point. Its cohort is stacked with global and US online-retail funds (OGIG, EBIZ, IBUY, ONLN); EMQQ's mandate is emerging markets only.
  • Roughly 120 holdings, so the exposure spreads across the theme instead of riding two or three megacap names.
  • Not a startup: same emerging-markets internet mandate since its 2014 launch, from an issuer built around this one idea.
  • A fund in the hundreds of millions with steady day-to-day volume, so getting in and out is among the smaller frictions here.
  • IBUY One of the first funds built purely around online retail, running since 2016. It has a track record through a full boom-and-bust cycle in the theme.
  • Global mandate, roughly 80 names. You get overseas marketplaces alongside US sellers instead of a handful of domestic mega-caps.amplifyetfs.com
  • Tight fit to the label: it follows the EQM Online Retail Index and lands in the upper half of ETF.net's e-commerce peer group.amplifyetfs.com

Worth knowing

  • EMQQ The specialty carries a specialty price: 0.86% a year, above the typical fee in its e-commerce peer group.
  • Emerging-markets internet is one of the bumpier rides in this cohort, with currency moves and local policy shifts layered on top of tech-style swings.
  • Distributions arrive once or twice a year at most. This is a growth-theme vehicle, not an income stream.
  • IBUY 0.65% a year sits at the middle of the e-commerce pack and above cheaper rivals like ONLN (0.58%) and EBIZ (0.50%).
  • A smaller, lightly traded fund. Spreads can be wider than the category's giants, so the price you see may not be the price you get on big orders.
  • One narrow theme, and income is not the point: distributions come at most a couple of times a year.

Full EMQQ profile⁠

Full IBUY profile⁠

EMQQ vs IBUY Holdings

How EMQQ and IBUY differ

Overlap by weight

8.1%

Shared holdings make up 43.4% of EMQQ and 8.6% of IBUY.

Level by level

  • Holdings13 in both8.1%
  • Countryby domicile12.5%
  • Sector9 Sectors67.4%
  • Asset classEquity100%

Sector

Sector weights in EMQQ and IBUY, widest gap first
SectorMore in EMQQMore in IBUY
Consumer DiscretionaryIBUY +20.9 points
CommunicationEMQQ +15.3 points
EnergyEMQQ +8.4 points
Health CareIBUY +5.2 points
FinancialsEMQQ +4.4 points
IndustrialsIBUY +4.2 points
TechnologyEMQQ +3.9 points
Consumer StaplesIBUY +2.3 points
Real EstateEMQQ +0.5 points

Country, concentration and asset class

Country by domicile

Country weights in EMQQ and IBUY, widest gap first
CountryMore in EMQQMore in IBUY
United StatesIBUY +75.7 points
ChinaEMQQ +35.4 points
IndiaEMQQ +21.8 points
BrazilEMQQ +16.0 points
SingaporeEMQQ +5.5 points
South KoreaEMQQ +4.2 points
South AfricaEMQQ +2.9 points
SwedenIBUY +2.3 points
Other countries (10)IBUY +7.8 points

Outside the US: EMQQ 8% developed, 92% emerging. IBUY 66% developed, 34% emerging.

Concentration

Weight in the 10 largest Holdings

  • EMQQ59.4%
  • IBUY30.6%

Securities held

  • EMQQ55
  • IBUY83

Asset class

EMQQ
Equity
IBUY
Equity

Holdings

  • Only in EMQQ42
  • In both13
  • Only in IBUY70

Only in EMQQ

42 securities, 56.1% of EMQQ by weight

  • Reliance Industries Ltd Ord7.80%
  • Tencent Holdings Ltd6.49%
  • Nu Holdings Ltd6.10%

Only in IBUY

70 securities, 91.4% of IBUY by weight

  • Wayfair Inc4.04%
  • Figs Inc3.38%
  • Maplebear Inc3.23%

Weight gaps

All 13 Holdings in both funds, largest gap first.

Holding weights in EMQQ and IBUY, widest gap first
HoldingMore in EMQQMore in IBUY
Mercadolibre IncMELIEMQQ +8.06 points
Pinduoduo IncPDDEMQQ +6.36 points
Sea LtdSEEMQQ +5.34 points
Alibaba Group Holding LtdEMQQ +5.33 points
MeituanEMQQ +3.58 points
Jd.com Inc - Class AEMQQ +2.47 points
Coupang IncCPNGEMQQ +2.06 points
Trip.com-S OrdEMQQ +1.61 points

All 56 EMQQ holdings⁠All 83 IBUY holdings⁠

How we measure overlap

Each holding counts at its smaller weight in the two funds, summed over the full Holdings. Sector, country and asset class use the same rule on each fund’s split. Cash, FX and derivative lines stay out of the counts. Two bond funds get no overlap figure.

EMQQ vs IBUY Cost

Overpaying EMQQ vs IBUY

$3,651

On $10,000 over 30 years. 7% growth a year before fees, expense ratio only.

  • EMQQ 0.86%

    $16,368

  • IBUY 0.65%

    $12,717

$10,000
30 years

Cost over time

  • EMQQ 0.86%
  • IBUY 0.65%
  • Overpaying
One line per fund, from year 0 to year 30. Use the arrow keys to read each point.$0$5K$10K$15K$20K051015202530EMQQ $16,368IBUY $12,717

Year by year

YearEMQQIBUYOverpaying
10$1,525$1,163$362
20$5,768$4,440$1,328
30$16,368$12,717$3,651

Expense ratio

  • 0.86%EMQQ
  • 0.65%IBUY, cheaper
  • Middle half of E-Commerce funds
  • Median 0.60%

IBUY 6th cheapest of 9 funds

EMQQ 8th cheapest of 9 funds

EMQQ vs IBUY Dividends

Last 12 months to Oct 30, 2026
Yield (12M)
EMQQ 4.27%, better
IBUY 0.11%
Payout (12M)
EMQQ $1.25
IBUY $0.08
Last payment
EMQQ $1.25
IBUY $0.08
Ex-dividend
EMQQ Dec 30, 2025
IBUY Dec 30, 2025
Paid on
EMQQ Dec 31, 2025
IBUY Dec 31, 2025
Frequency
EMQQ Annual
IBUY Irregular

Distribution history

Per share, 2017 to 2026, same scale for both

EMQQAnnual · 6 paymentsAll EMQQ payments⁠
One bar per payment. 6 payments from 2017 to 2026 YTD. Dec 26, 2017 $0.36; Dec 24, 2019 $0.46; Dec 28, 2020 $0.11; Dec 26, 2023 $0.24; Dec 30, 2024 $0.59; Dec 30, 2025 $1.25. Use the arrow keys to read each point.$0$12017202020232026YTD
IBUYIrregular · 3 paymentsAll IBUY payments⁠
One bar per payment. 3 payments from 2017 to 2026 YTD. Dec 30, 2019 $0.15; Dec 29, 2020 $0.62; Dec 30, 2025 $0.08. Use the arrow keys to read each point.$0$12017202020232026YTD

EMQQ vs IBUY Risk

Fall from peak · 5 years

  • EMQQ
  • IBUY
Oct 29, 2021 to Oct 30, 2026. Worst fall: IBUY −66.7% · Oct 2022. Use the arrow keys to read each point.−60%−40%−20%0%Oct 2021Apr 2024Oct 2026

Risk facts

VolatilityStd dev, 3 years
EMQQ 19.8%, betterIBUY 21.9%
Return per unit of riskSharpe ratio, 3 years
EMQQ 0.02IBUY 0.72, better
Worst fallMax drawdown, 5 years
EMQQ −59.3%, betterIBUY −66.7%
Market sensitivityBeta, 5 years
EMQQ 0.83IBUY 1.48

EMQQ and IBUY in the news

All news⁠

Popular comparisons

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    EMQQ The Emerging Markets Internet ETF · ALPS O'Shares Global Internet Giants ETF

    Expense ratio
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